Mistakes to avoid while planning a social media campaign

Mistakes to avoid while planning a social media campaign

With it’s impressive scale of reach, many businesses flock to causal media and use it as one of their marketing channels. Before diving into your social media marketing campaign, there are numerous pitfalls, which I really don’t want to see you tumbling into. In this post, I’ll uncover the common … [Read more...]

Promote your small business using social media

Promote your small business using social media

Social Media has firmly established itself as one of the key marketing channels due to its ability to reach huge, targeted audiences whilst often offering a healthy return on investment. Social media marketing is therefore one of the best ways to promote virtually any type of business. One thing … [Read more...]

Productivity tips for freelance social media marketers

Productivity tips for freelance social media marketers

Social media marketing and freelancing are fantastic bedfellows and there is often no better way to exploit your talent in that area than by going it alone. Staying productive, however, can be very tricky indeed and particularly when working from home. Freelancing presents a number of challenges. … [Read more...]

Land Yourself a Job in Social Media

Land Yourself a Job in Social Media pic 3

With more businesses choosing to promote their goods and/or services via popular social media sites, there has been a boom in the demand for professionals who are skilled in working on these platforms. As the popularity of using social media to promote a business has grown, so has the number of … [Read more...]

10 Social Media New Years resolutions for Marketers

10 Social Media New Years resolutions for Marketers pic 3

If you are currently using social media to market your business, you may want to consider investing more time and effort into it in 2016. Social media sites are an excellent way to increase brand awareness, drive traffic to your website and generate leads and business, furthermore they offer unique … [Read more...]

Social media mistakes to avoid can save money

especially negative feedback

Utilising social media to market your business can prove incredibly effective. Not only can it increase the number of visitors and in turn customers using your website but it is also a powerful way to market promotions and heighten awareness of the services and/or goods you offer. Social media … [Read more...]

Ensure your social media efforts don’t go in vain

Ensure your social media efforts don't go in vain pic 1

Prior starting the actual topic, we want to ask you some questions! – What is the first thing you do when you wake up? If you want to have a conversation with a friend who is internationally situated – what would you do then? If you want to check a company’s environment – what will you do? You can … [Read more...]

UK businesses continue to miss global opportunities

UK businesses continue to miss global opportunities pic 2

With advances in both digital marketing and international delivery, many businesses are now presented with the right environment to expand their offering globally. Despite this, new research has found that over 62% of UK businesses are missing out on opportunities in the global ecommerce market. … [Read more...]

Activities performed by social media marketer

Activities performed by social media marketer  pic 1

One of the best ways for businesses to increase their revenue is through social media marketing. Social media platforms have a large number of users and so if we implement proper marketing strategies, we can reach out to a large number of potential customers from this user base. In order to know … [Read more...]

Google Alphabet is restructure not name change

Google Alphabet is restructure not name change pic 2

It is actually August and when the name Google Alphabet was announced it could have been passed as an April Fools joke, but on the contrary it is very real and worth noting it is a new parent company for Google. Google Alphabet is purely a restructure and not a name change, people believed it was … [Read more...]

The importance of social media for small businesses

The value of social media for small businesses main pic

Social media has made everyone’s life a lot easier than what it was yesterday. In just a click, we can share photos, videos, and your activity. You can also talk and chitchat to your loved ones through social media. And for businessmen, they really love being in social media to connect to their … [Read more...]

7 incredible social media services transformations

7 incredible social media services transformations

Change is the only constant thing in this world. Everything in the world undergoes changes. One of the greatest innovations we had in this world is the change in technology, particularly the internet and the social media. Through social media, communicating has been so easy, from sending messages … [Read more...]

Dave Lewis provides Tesco results comeback

Dave Lewis provides Tesco results comeback

Tesco results are starting to come in and the decline in UK sales is being slowed down in the first quarter. Sales dropped to 1.3% in the 3 months to May 30 according to reports. It seems to be a hard slog battling to bring Tesco back from a sales decline, which has reached its fourth year. Chief … [Read more...]

Productivity tips for social media marketers

Productivity tips for social media marketers pic 1

Social media marketing is the process of gaining increased traffic to your website and business by attracting more attention as your users share and like your company with their friends and family. This means regularly utilising social media sites like Facebook, Twitter, Pinterest, LinkedIn, Tumblr, … [Read more...]

Targeting the always-on consumer: Infographic

Targeting the always-on consumer- Infographic pic 2

People are living digitally at home, at work and everywhere in between, offering businesses a chance to connect with their customers 24/7. The issue lies in when and how to target these consumers. 57% of consumers are more likely to pay attention to companies if they are contacted at the right … [Read more...]

The value of building branded online communities

The value of building branded online communities pic 2

Why do branded online communities matter? An infographic from Inversoft shows the dramatic benefits companies realize by building and growing branded online communities. For those that have invested in social marketing the data speaks for itself but thousands of companies are on the fence, either … [Read more...]

Benefits of being active on social media

Data doesn’t lie – the growth of social media

Social media is a crucial platform to conquer for professionals and businesses alike. Although most business analysts strongly encourage businesses and entrepreneurs to use social media platforms, there are still some that don’t make the most of the benefits. Even though professionals tend to … [Read more...]

Secure social media accounts of your business easily

Secure social media accounts of your business easily pic 5

The focus here on this blog is nearly exclusively about how to make social media accounts more successful. You’ll find dozens, hundreds, of tips on doing just that. When you do become successful you’ll need to think about building something else up: the security of your social media accounts. As … [Read more...]

A look into video ads performing on Instagram

A look into video ads performing on Instagram

Ever since Instagram began offering video ads in October, global brands have been driving measurable results with 15-second custom videos that range from teasers of upcoming movies to announcing a new clothing line to simple recipes. As video ads continue to ramp up on the platform, the … [Read more...]

New Pinterest-like Amazon Exclusives online storefront

New Pinterest-like Amazon Exclusives online storefront pic 2

Amazon has a new online storefront that will blow you away, say hello to the Pinterest-like ‘Amazon Exclusives’. No other ecommerce website out there sells products like Exclusives do, and the brands so far include Jackery, Tower Paddle Boards, Hot Chocolate Design, Olloclip and Zackees. If you … [Read more...]

Social media benefits for B2B marketers in 2015

Social media benefits for B2B marketers in 2015  pic 3

Social media is a place where business-to-business (B2B) can benefit, and the social media benefits for B2B marketers in 2015 can be huge when you look at the statistics. When you look at today's B2B marketers and how they cannot go very far with traditional methods of digital marketing. Social … [Read more...]

Social media can draw big trade to your business

7 incredible social media services transformations

Social media doesn’t just help businesses share content with fans and followers. Companies around the world have uncovered other ways social media can help increase their bottom line. Surprisingly, there are many startups out there that don’t believe in the great power of social media. Some … [Read more...]

The love candy brands receive around Valentine’s Day

The love candy brands receive around Valentine's Day pic 1

Fun analysis of gourmet candy’s reach, and engagement on social media in the run-up to Valentine’s Day 2015. Falcon Social, a leading social media management platform, is investigating which chocolate brands are doing the best to target their would-be customers and fully leverage social media … [Read more...]

GM recall numbers slashes Q4, 2014 profits

GM recall numbers slashes Q4, 2014 profits pic 2

GM recall costs sees GM 2014 profit fall by 26 percent to $2.8B, General Motors today posted its Q4 earnings way above analysts’ expectations. Because of the GM recalls the year would have been an amazing on with high profits. The U.S automaker made $1.19 per share, which actually beats analysts' … [Read more...]

Staples $6 billion Office Depot buyout creates opportunity

Staples $6 billion Office Depot buyout creates opportunity pic 1

Staples is purchasing Office Depot in more than a $6 billion cash-and-stock deal, this will create the largest office supply retailers in the world. The transaction value of $6.3 billion will see Office Depot shareholders receiving 0.2188 of a share in Staples Inc and $7.25 in cash, which adds … [Read more...]