5 Significant Ways To Increase Engagement On YouTube

5 Significant Ways To Increase Engagement On YouTube

Engagement, in any respect, is a measure of users who choose to act on any one of the many calls-to-action that you provide in or below your YouTube video. YouTube gets over 1 million unique visitors each month, and more than 300 hours of videos uploaded every minute. However, only a few manage … [Read more...]

Social media impact on tourism sector and hotels

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Social media has had a wide reaching impact on the tourism industry. The channels that hospitality organisations choose to utilise range from Facebook to Twitter, and Pinterest to Instagram, as well as the most direct user-generated-content channel, TripAdvisor. Social media platforms are now … [Read more...]

Targeting the always-on consumer: Infographic

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People are living digitally at home, at work and everywhere in between, offering businesses a chance to connect with their customers 24/7. The issue lies in when and how to target these consumers. 57% of consumers are more likely to pay attention to companies if they are contacted at the right … [Read more...]

Most powerful Avenger on YouTube

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As excitement builds for “The Avengers: Age of Ultron” premier today on Friday May 1 in USA, it has been revealed that if Iron Man and Captain America faced off on YouTube, Iron Man would win. According to YouTube marketing and data company ZEFR, Iron Man videos have 3.7 billion views on YouTube … [Read more...]

The value of building branded online communities

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Why do branded online communities matter? An infographic from Inversoft shows the dramatic benefits companies realize by building and growing branded online communities. For those that have invested in social marketing the data speaks for itself but thousands of companies are on the fence, either … [Read more...]

Twitter advertising birthday infographic

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Twitter advertising celebrates 5 years in existence on April 13th, so it makes perfect sense to see an infographic showing its development. Eddie O’ Driscoll, Managing Director of DPFOC UK & Ireland has created the perfect infographic titled ‘Happy 5th Birthday Twitter Advertising’ and it is a … [Read more...]

Facebook, Google, Twitter embrace concept of Bleisure

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New research in the form of an infographic titled The “Bleisure” Revolution – How Tech Giants are shaping the workplace of tomorrow’ is rather interesting indeed. It shows Facebook, Google, Twitter embracing the concept of Bleisure. Thank to Edel Mahony, the marketing executive of a company … [Read more...]

Journey to becoming a LinkedIn Jedi master: Infographic

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LinkedIn has quickly grown to become the world’s top most professional outlet for networking businessmen and women. According to some reports, two new users join every month, and the LinkedIn “army” has climbed to almost 3 billion worldwide users. Available in over 200 countries and with 21 … [Read more...]

Social media benefits for B2B marketers in 2015

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Social media is a place where business-to-business (B2B) can benefit, and the social media benefits for B2B marketers in 2015 can be huge when you look at the statistics. When you look at today's B2B marketers and how they cannot go very far with traditional methods of digital marketing. Social … [Read more...]

2015 Chinese social media trends

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Social media usage is growing at a fast rate and of course growth across the world will only but rise, and China is no exception. With an Internet user population of 650 million (nearly twice the population of the entire U.S.) and censorship laws that prohibit those consumers from participating in … [Read more...]

Lawyers experimenting with social media: Infographic

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Looks like lawyers are experimenting with social media, and a new survey according to ABA's most recent Legal Technology Survey, lawyers are doing this more than ever and 2015 will see more of them of social platforms. When it comes to lawyers and social media 62% of law forms maintain social … [Read more...]

Instagram strategy for brands, followers in 2015

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Instagram is a social media network that is growing at a substantial rate, so much so it has become a major asset to Facebook. With Instagram being worth around $33 billion and with the followership it is a platform you need to be on perfecting your strategy to make it work in your … [Read more...]

Instagram rise vs Facebook UK usage in infographic

Instagram rise vs Facebook UK usage in infographic pic 1

Social media network Facebook has always been the dominant around the world, especially in the UK. But, a new report in the form of an infographic has been released showing Facebook has slipped a little whilst Instagram climbs when it comes to usage. Data from GlobalWebIndex profiles both … [Read more...]

Happy Birthday YouTube! You are 10 this February 14

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YouTube is 10 years old on Valentine’s Day February 14, 2022 and what an amazing ten years they have had. It all started with your parents Chad Hurley, Steven Chen and Jawed Karim, all former employees of PayPal that founded YouTube. YouTube's birth was an amazing one where the domain name was … [Read more...]

Infographic on Valentine’s Day public affection on Facebook

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Valentine’s Day is all about sharing the love and showing how much you care for a loved one, that special person in your life, heart and soul. But even though there are thousands who do not like to share their affections with people other than the one they love, there are millions who do like to … [Read more...]

Katy Perry rules Super Bowl on social media: Infographic

Katy Perry ruled the Super Bowl on social media- Infographic pic 1

Even with a fantastic ending, the most talked-about part of last night’s Super Bowl might have been the halftime show. Katy Perry’s performance generated more than 31 MILLION Twitter and Instagram impressions, resulting in a viewer sentiment of 75.4% positive. Zoomph, the premier social … [Read more...]

Social media vs. Email marketing infographic verdict

Social media vs. Email marketing infographic verdict main pic

There are many decisions to make in life when it comes to choosing social media or email marketing. Would you know, which one is better? Debates are always going to arise and stick when it comes to choosing the right path, both have their benefits and values, and using each one of them can help … [Read more...]

2014 US ecommerce market report through infographic

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The US ecommerce market stands at £252billion, making it by far the leading international nation. This explains why online companies increasingly focus on the US market, shipping overseas via efficient and competitive couriers and expanding social and PR campaigns to American audiences. With … [Read more...]

Using Twitter Cards to drive traffic: Infographic

Using Twitter Cards to drive traffic- Infographic pic 1

Twitter is a micro-blogging site that only uses up to 140-characters to get your message across, so you have to be to the point in what you tweet. But, there are many ways to expand on the 140-characters, such as photos, direct downloads, videos and much more. This is where Twitter Cards could … [Read more...]

Growing Google Plus followers by prioritizing

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It is not rocket science to understand Google now allows all Google Plus posts into its search results, and with its 500 million active users a month there is most definitely scope foe you to grow your following. It makes perfect sense to prioritizing G Plus into your social media marketing … [Read more...]

Social media puzzle strategy for content sharing

Social media puzzle strategy for content sharing

Solving the social media puzzle is not a game for those with a short deadline, or those with a short attention span. There is always a way around things that will continue the process of decent social media strategy without the need of stress. Axonn has put together a great infographic titled, … [Read more...]

Content marketing benchmark studies 2015 infographic

Content marketing benchmark studies 2015 infographic

When it comes to the content marketing strategy checklist for 2015 you will probably come up with a great list, one particular study looks into how UK marketers rate the effectiveness of their organisations' use of content marketing. How UK marketers rate the effectiveness of their organisations' … [Read more...]

Funding Facebook: The relationship between funding, growth

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Most entrepreneurs consider funding for their business at some stage. However, the effectiveness of that funding is a hotly debated topic – such as a cash injection can propel growth, or, if incorrectly spent, it can accelerate the road to failure and even bankruptcy. County Finance Group have … [Read more...]

Infographic statistics on social media ad spending

Infographic statistics on social media ad spending

Social media ad spending is on the rise globally, in the U.S alone social media advertising revenue is estimated to rise by over 194%, climbing to an all high of $15 billion by 2018. Thanks to Invesp they have put together a very good infographic looking into social media ad spending statistics … [Read more...]

Detailed infographic on ultimate page SEO factors

Detailed infographic on ultimate page SEO factors

Online social media sites and millions of other websites need some sort of on-page SEO factors. You cannot go and get any old link-backs to your website or within your social media comments as this will look bad, what you need is high-quality link-backs. The infographic by Shane Barker below looks … [Read more...]