Targeting the always-on consumer: Infographic

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People are living digitally at home, at work and everywhere in between, offering businesses a chance to connect with their customers 24/7. The issue lies in when and how to target these consumers. 57% of consumers are more likely to pay attention to companies if they are contacted at the right … [Read more...]

Survey Shows Social Media Incentive Assists Rich Purchases

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Social media as its known has gained in popularity and many people, whether its individuals or organisations are starting to take it on and hopefully see its benefits. Here at OSM our news varies on a day to day basis, whether its giving you the readers, updates to the latest devices in the tech … [Read more...]

Choosing the Best Smartphone Guide: By Carrier, Type and Budget

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We post many articles here at OSM about new and upcoming smartphones. However as far as consumers are concerned it can be a minefield trying to choose the best smartphone for the carrier of your choice, the type you’re after and suited to your budget. However we now have news of some smartphone … [Read more...]

Social Media & Mobile Commerce: Shoppers’ buying behaviour

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We’ve all noticed that social media is having more and more impact on everyday life and that includes the business and marketing sphere as well. Many companies have grasped the opportunity to use social media in order to communicate with their customers but is social media and mobile commerce quite … [Read more...]