Social Media Demographics: Who is on what?

Tips For Improving Your Social Media Posts

Social media is king of the ring when it comes to advertising. I don’t know about you, but I can't get through 30 seconds of Facebook, LinkedIn or Twitter without being bombarded with sponsored ads. If you feel like your senses have been dulled by the constant barrage of adverts, we all share your … [Read more...]

How to show value and get a buy-in for your social media marketing from your finance department

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So, you’ve had ‘that’ meeting with the finance department. The one where you’ve expressed a desire for the company to invest properly in a social media marketing strategy. The one where those in attendance looked at you, expressionless, and said, ‘sorry, we’ve got more important things to spend … [Read more...]

Mistakes to avoid while planning a social media campaign

Mistakes to avoid while planning a social media campaign

With it’s impressive scale of reach, many businesses flock to causal media and use it as one of their marketing channels. Before diving into your social media marketing campaign, there are numerous pitfalls, which I really don’t want to see you tumbling into. In this post, I’ll uncover the common … [Read more...]

Ensure your social media efforts don’t go in vain

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Prior starting the actual topic, we want to ask you some questions! – What is the first thing you do when you wake up? If you want to have a conversation with a friend who is internationally situated – what would you do then? If you want to check a company’s environment – what will you do? You can … [Read more...]

Activities performed by social media marketer

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One of the best ways for businesses to increase their revenue is through social media marketing. Social media platforms have a large number of users and so if we implement proper marketing strategies, we can reach out to a large number of potential customers from this user base. In order to know … [Read more...]

Five reliable sources to learn about Facebook marketing strategy

Five reliable sources to learn about Facebook marketing strategy

The methods and strategies employed by the business owner play significant role for the success of a business. Nowadays, most people are using the World Wide Web not only in searching for information, but also in buying goods and services. That’s why many entrepreneurs are using social media … [Read more...]

7 incredible social media services transformations

7 incredible social media services transformations

Change is the only constant thing in this world. Everything in the world undergoes changes. One of the greatest innovations we had in this world is the change in technology, particularly the internet and the social media. Through social media, communicating has been so easy, from sending messages … [Read more...]

Productivity tips for social media marketers

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Social media marketing is the process of gaining increased traffic to your website and business by attracting more attention as your users share and like your company with their friends and family. This means regularly utilising social media sites like Facebook, Twitter, Pinterest, LinkedIn, Tumblr, … [Read more...]

Social Media Marketing: Top benefits for entrepreneurs

Social Media Marketing- Top benefits for entrepreneurs

When you’re trying to get your business off the ground, visibility and costs are the two main factors that will influence whether you’re successful or not. Better visibility equals more customers, but for a long time visibility meant investing a lot of money into advertising and brand … [Read more...]

Facebook hosting news sites content raises questions

Facebook stock price today still beating Walmart

Facebook is apparently in the middle of a meeting with news sites to host content within its social network, this will of course keep users on Facebook rather than clicking links, which also saves time as no need to wait for pages to open up. A lot of website traffic comes from social media … [Read more...]

Top 5 social media marketing trends to dominate 2015

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Social media is present in many people’s everyday lives. In fact, there are many who cannot survive without it. Their first thought in the morning is to check the latest updates. This has led to a rise in the need for social media marketing. The following five are likely to dominate this coming … [Read more...]

Social media benefits for B2B marketers in 2015

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Social media is a place where business-to-business (B2B) can benefit, and the social media benefits for B2B marketers in 2015 can be huge when you look at the statistics. When you look at today's B2B marketers and how they cannot go very far with traditional methods of digital marketing. Social … [Read more...]

The strangest branded content to grace the interwebs

The strangest branded content to grace the interwebs

There is a constant fight in the heart of every serious marketing department these days: 1) The desire to stick to the old marketing techniques of selling with nothing but idealized beauty and empty statistics. 2) The push for edgy, weird, downright strange online content. The people who consume … [Read more...]

A lesson in viral marketing from the French: Peugeot’s The Legend

A Lesson in Viral Marketing from the French- Peugeot's The Legend main pic

The social media marketing world is full of people ready to tear down other marketing campaigns, tell them what they’re doing wrong, and generally act like a downer. Not today! This article will be highlighting the best of French automaker Peugeot’s “The Legend” viral video. Analysis of their … [Read more...]

Brand building for biotech companies using Instagram

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When it comes to social media marketing, nothing grabs more audience attention than images and videos. In fact, if your audience likes your images and videos on social media, there are rare chances of them not liking your brand. So, where will you head, to boost up your brand awareness by making the … [Read more...]

Social media vs. Email marketing infographic verdict

Social media vs. Email marketing infographic verdict main pic

There are many decisions to make in life when it comes to choosing social media or email marketing. Would you know, which one is better? Debates are always going to arise and stick when it comes to choosing the right path, both have their benefits and values, and using each one of them can help … [Read more...]

Fifth social media campaign Hall of Fame released

Fifth social media campaign Hall of Fame released

The new social media campaign ‘Hall of Fame’ list published following a year where brands, both big and small have sought to embrace the power of real-time, reactive marketing. Compiled by PR and social media agency, Umpf, the table lists a collection of the world’s best social media campaigns, … [Read more...]

Social media must know trends for 2015

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This Christmas vacation, before you kickstart with the holiday season, take a look at the upcoming social media marketing trends that brands can expect in the coming year. According to a recent study by NewsCred, marketers will spend $8.3 billion on social media advertising in 2015. Below are the … [Read more...]

Infographic breakdown of Social media content marketing costs

Infographic breakdown of Social media content marketing costs

Social media content marketing is big business and the costs can be rather hefty. Take Nestle for example, they post around 1,500 pieces of content per day on its Facebook pages. Spending around $127,500 per day on Facebook posts alone. The Nestle spending is based on say each Facebook post … [Read more...]

Stay productive managing your social media

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Can you imagine a few years ago being told that, in the future, being a “Social Media expert” will be a viable, and highly competitive, career choice? It’s amazing to think how far the medium has come in such a short time, and how critical it has become to business. Any company hoping to go anywhere … [Read more...]

Social media tactics to boost online marketing

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For any of the online store owners, increasing website traffic towards their online e-commerce store is truly one of the biggest challenges. To know where to start from and knowing the tactics for how to stand out against thousands of shops competing for the same purpose is really a hectic and … [Read more...]

Impact of big data on social media marketing

Impact of big data on social media marketing

It’s thought that 90% of today’s data has been created in the past two years, with of course social media being a major contributing factor. Whilst this is the case, it’s further thought that around 80% of this data is unstructured, meaning that it can’t be arranged into the rows and columns that … [Read more...]

Ad, marketing professionals vs normal social media use

Ad, marketing professionals vs normal social media use

When it comes to the way we use social media it differs on two factors, one being ‘Ad/Marketing Professionals’ and second ‘Normal People’, looking at the infographic below really shows the disengagement between marketers and their audiences. Social media is being used across the board, and below … [Read more...]

Using YouTube as a social media marketing tool

Using YouTube as a Social Media marketing tool

Are you thinking about integrating YouTube into your online marketing strategy but you are not sure if it is worth the effort? It is (quite) easy to join different Social Media networks and manage multiple accounts, which work with words, but when talking about video, it gets a little bit more … [Read more...]

Vocus UK social media marketing, email seminar for businesses

Vocus UK social media marketing, email seminar for businesses

Social media marketing and email is a must for marketers and business owners, it helps build strategies and can be very rewarding and cost effective for campaigns if done correctly. This is where Vocus UK can help build opportunities’ thanks to its new seminar being held in London. Vocus UK have … [Read more...]