The Interesting Flip Side of Social Media

The reverse side of social media

A 2015 study by Ofcom discovered that 72% of adult Internet users have a social media profile. With services such as Facebook topping the 1 billion user mark, that really is no wonder, but the prevalence of social media has, unfortunately, highlighted the flip side of being constantly … [Read more...]

Mistakes to avoid while planning a social media campaign

Mistakes to avoid while planning a social media campaign

With it’s impressive scale of reach, many businesses flock to causal media and use it as one of their marketing channels. Before diving into your social media marketing campaign, there are numerous pitfalls, which I really don’t want to see you tumbling into. In this post, I’ll uncover the common … [Read more...]

Social media mistakes to avoid can save money

especially negative feedback

Utilising social media to market your business can prove incredibly effective. Not only can it increase the number of visitors and in turn customers using your website but it is also a powerful way to market promotions and heighten awareness of the services and/or goods you offer. Social media … [Read more...]

Seasonal social media usage and impact

Seasonal social media usage and impact

Social media is omnipresent in today’s modern society, it seems. You’re never far away from it online, with every website urging you to Like their Facebook page, or share out their content on Twitter. The phrase “That’s going straight on Facebook!” is part of the lexicon now. But it stands to reason … [Read more...]

Which blockbuster movie won the social media buzz game?

Which blockbuster won the social media buzz game

Falcon Social, a leading enterprise social media management platform, took a look to see if social media marketing could lead to box office success. So, which blockbuster movie won the social media buzz game? They pitted six summer blockbusters against each other, and measured the number of times … [Read more...]

Effectively using colours on social media

Effectively using colours on social media pic 1

In a medium where communication is everything, translating your ideas to others cleanly and directly over social media is important. This does for everyone, from casual users to social media marketers. There are many things social media users can do to get their message across, but there are also … [Read more...]

Social Proof is a tool to increase conversion: Let’s see how

Social Proof is a tool to increase Conversion

So, before we move further, let us take a walk through the past. ‘Facebook’, who on this earth is not familiar with this term?? The situation was different some years back. It was used to be a local website, which was used by the students at Harvard, during the summers of 2004. Slowly, it got … [Read more...]

Social media & burglary: Are we leaving our homes exposed to theft?

7 incredible social media services transformations

Being a victim of burglary is highly intrusive and can cause you to feel vulnerable in your own home. Domestic burglary is one of the most frequent crimes to affect the UK, with it accounting for one in ten of all theft offences. With theft of all types comprising 47% of the UK’s total number of … [Read more...]

Nepal earthquake 2015 Person Finder & safety check

Nepal earthquake 2015 Person Finder & safety check pic 1

Such sad news after the devastating 7.8 magnitude Nepal earthquake leaving over 3,000 dead and around 4,000 injured. The earthquake in Nepal, which happened on April 25, 2015, has left the world in shock with many still missing. Thousands are using social media to send in their condolences and … [Read more...]

Tracking the Boston Marathon 2015 on social media

Tracking the Boston Marathon on social media

It was recently One Boston Day, and Falcon Social wishes to share share some insights on the buzz the Boston Marathon has been receiving on social media leading up to Monday’s big race! Thanks to them connecting with OSM there are some very interesting analysis of reach and engagement on social … [Read more...]

Oscar 2015 predictions based on social media data

Oscar 2015 predictions based on social media data

An interesting analysis of reach and engagement on social media in the run-up to the Oscars. Falcon Social, a leading social media management platform, tracked the Academy Awards on social media to see, which movie had the most people talking. As you know, the nominees for best picture were: … [Read more...]

Cairo airport on full alert after bombs found

Cairo airport on full alert after bombs found pic 1

At Cairo international airport this morning two explosive devices were found, with another explosive going off in a very busy Square in central Cairo. Security sources reported two explosive devices were found at Cairo International Airport today (Tuesday 3), prompting authorities to step up its … [Read more...]

Mia Khalifa hot social media statistics

Mia Khalifa hot social media statistics pic 1

Mia Khalifa is taking the social media scene by storm at the moment, she is famous for making it as number one adult entertainment star for a certain website. Since the day she took the number one place as best adult entertainment star on a particular video website she has become a hot social … [Read more...]

Social media addicts on Christmas Day

Social media addicted Brits could spend more time looking at their phone than at their loved ones on Christmas Day, a new study has found. The study, by money saving website PromotionalCodes.org.uk, found that even on Christmas Day most smartphone and tablet users will log on to post a photo or … [Read more...]

Facebook social report for November 2014

Facebook social report for November 2014

The social marketing reports for social media in the United States with general statistics are in. When it comes to the average number of fans for the top 20 brands Facebook is right at the top with 14,975,915, Twitter has 2,805,623 fans. It shows Facebook is a great entity your business or brand … [Read more...]

Screen-Smart Parenting book includes social media use

Screen-Smart Parenting book includes social media use pic 1

Even for today's most tech-savvy parents, managing children’s screen time is a huge challenge fraught with uncertainties. Is it OK to occasionally pacify your toddler with your iPhone? What kinds of video games will boost your 7-year-old's learning and development? Should you follow your teenager on … [Read more...]

Sendible 360 update engages social media interactions

Sendible 360 update engages social media interactions

Sendible 360 has had a new update, which now engages social media interactions. It is much easier to allow organizations the ability to engage with customers’ via social media networks such as Facebook and Twitter. Thanks to the new Sendible 360 upgrade a single dashboard has now been added, … [Read more...]

Passenger Shaming fails on social media

Passenger Shaming fails on social media

You get onto your flight after waiting so long and then finally relaxed you see some nasty things you wished you didn’t, but not to worry because thanks to anonymous flight attendants and passengers around the world the shameful are being shamed on social media networks. From passengers picking … [Read more...]

Social media monitoring to make life easier

Social media monitoring to make life easier

Covering the social monitoring best practices, the team released its premium social monitoring features for the Social Searcher. New functionality is smoothly integrated into the existing interface and should be pretty helpful not only for the experienced marketers/entrepreneurs, but for the … [Read more...]

Social media continual growth stats for June

Social media for june 2014

Social media continual growth stats are always on the rise, and it will be rather interesting to see the difference between June and July’s statistics. However, today we will look at the social media June 2014 infographic. When it comes to Facebook and Instagram about 60% of its users sign in … [Read more...]

The Secret Service social media subscription

The Secret Service social media  subscription

Seems like The U.S. Secret Service are not happy with sarcasm or false positives, so much so they want total access to historical twitter data. The agency has put forward for a new social media subscription, which is a tool to monitor online activities such as tweets and posts etc. The … [Read more...]

Creative social media infographic in real-time

Creative social media infographic in real-time

There are so many social media infographics online, but nothing even comes close to the new ‘The Internet in real-time Infographic’. This is live and will change in front of your eyes as you watch the stats. Infographics are brilliant in the way they allow us to know what is going on, it … [Read more...]

Evolution of social collaboration from 1950 to present

Evolution of social collaboration from 1950 to present

The way we communicate has been completely revolutionized by technology and has evolved on an international scale in the past 4 decades. With it, we’re able to have instant access to anyone anywhere at any time with a click or tap of our finger but how do humans in the workplace collaborate? We … [Read more...]

Social Media Monitoring: List of Free Tools / Applications

Social-Media-Monitoring-List-of-Free-Tools-Applications

Have you ever wanted to monitor social media? Well these days there are different programs that you can download that give you an idea of what is going on. Some of the software you can also upgrade to a purchasable version that brings in more features and analysis … [Read more...]