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According to HubSpot, 84% of B2B marketers use social media in some form. Perhaps most impressive is the fact that 83% of marketers now view social media as important for their business; gone are the days where it was just a personal endeavour. As a result, social media marketers are in high … [Read more...]
78 percent of CMOs believe custom content is the future of marketing, and to make sure that your content marketing efforts pay off, take the following social media trends into consideration while documenting a content strategy plan. Below are a few infographics by Ease Social explaining the … [Read more...]
Holiday season 2014 is upon us and this year is about socializing commerce, social marketing trends for the 2014 holidays can be a success. The 2014 holiday season is here for marketers, and with Offerpop surveying over 120 professionals on their marketing predictions and plans they can see … [Read more...]
Most marketers will have a different view on how to start a social media marketing campaign and some will even believe everything should be in place before you promote online. Personally, we'd have to disagree and Elite Dance Academy is starting how the majority should by going social early … [Read more...]
Are you thinking about integrating YouTube into your online marketing strategy but you are not sure if it is worth the effort? It is (quite) easy to join different Social Media networks and manage multiple accounts, which work with words, but when talking about video, it gets a little bit more … [Read more...]
So many people were in awe of the new HUVr Board Tech, that basically uses the same technology has Marty McFly’s hoverboard in Back to the Future movies. When you watch the movie you will notice that Marty arrived in the future dated October 21, 2015, could new tech be coming soon? So many people … [Read more...]
Mortgages is a big business and with the rate of first time buyers rising many young couples are looking into investing into a property, this is where we talk a little about Social marketing for mortgage companies and brokers. As we know many will flee to their banks because they feel comfortable … [Read more...]
Integrating social media with your search engine optimization approach can be a productive strategy. Bloggers and SEO experts are now embarking to integrate social media marketing in their search engine optimization approach considering how powerful, compelling and popular social media sites can … [Read more...]
Twitter is obviously a big deal in social media and also in SEO, so if you want to build a healthy flow of traffic you need to conquer this valuable platform. But finding time utilise Twitter effectively is not always easy. This post was written to give you my pick of the best 5 tools, which will … [Read more...]
Are your social media marketing techniques not working for you? Previously we have brought you some online and offline marketing techniques to help you advertise your business, perhaps we can help if your return on investment is still in the red. Well here are some tips that you may be able to … [Read more...]
Now I hate to burst anyone’s bubble here but the games that you see and play on Facebook obviously aren’t there just for you to sit and play, they are money making tools. You must have noticed the ads up and down the pages and how many times have you accidentally clicked on them … [Read more...]
Recently we have brought you various business related articles regarding social media and the work place, as well as online and offline ways that you can promote your business. Well now we are moving onto what some consumers may be thinking about the use of social media in their corporations and … [Read more...]
Previously we have brought you news on different marketing techniques that you can deploy for your small business as well as the effects of social media in the work place, but is this all about to change, or is this definitely the way forward? Let’s have a look at social marketing’s future, I … [Read more...]
This year sees shoppers changing their habits from purchasing within the store to now turning to social networks and mobile phones to get the most out of their experience. In a recent survey carried out by Deloitte, nearly 28% consumers said they plan to spend more this year on back-to-school … [Read more...]
We all know that how we conduct our business has not changed much over the years, as the most important thing that you need to do is market your brand. However, how we approach has certainly changed. Going back five years the best way to do this was with email campaigns, but now most of us use … [Read more...]
For companies of today, online social marketing is now becoming the most successful tool to make their product known to the public. On the internet there are plenty of sites listed that will give advice on how to make the business grow. Search engines like Google, Yahoo and Bing all seem to draw … [Read more...]
Social Media Marketing has at times had good and bad campaigns, but recently through a viral interactive YouTube advertising campaign, `Old Spice’ is hoping to change all of this. At times, it seems that Social Media Marketing sites such as Facebook, Twitter and YouTube are a good tool for showing … [Read more...]
How do you start your digital day? Do you automatically go to your e-mails, or maybe you like to check out Facebook, Twitter or similar sites first? Have you ever thought about why you do one first and not the other? … [Read more...]
We all know the importance of social media marketing, as it is one of the best ways for a business to get its brand out there. However, as with all advertising there are a number of legal implications. Once you have understood these, then you will be able to get much more from Twitter, Facebook and … [Read more...]
Those of you who are worried about the security issue with shortened URLs are worrying over nothing; this is according to security firm Zscaler. In the report it states that Twitter has proved this by improving security as to not come under attack from malicious sites. … [Read more...]
It certainly seems that everyone and their dog wants in on social media, the news that Infogroup is to expand into social marketing proves just that. By using a number of new tools, the company is able to engage more with customers and then offer them a much better product. … [Read more...]
A few years ago nobody had ever heard of Social Media and yet now its part of the workplace, just as much as the coffee machine. Managers are having to confront the reality of Facebook, Twitter and the like, and more than likely realise they have to accept the fact it’s happening. Small business … [Read more...]
Social media is growing at a much faster rate than we ever imaged and as a result, businesses have to learn the ins-and-outs to make it a part of their B2B marketing campaigns. The best way to achieve this is by visiting the MarketingProfs B2B Forum – although Mashable thought that they would offer … [Read more...]
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