Gmail Sponsored Promotions (GSP) is a system to allow advertisers a totally new way in targeting users, and this can really make a huge difference within Gmail accounts with the simple mix of image and text ads. With now over 500 million Gmail users it makes perfect sense for advertisers to take … [Read more...]
Twitter advertising birthday infographic
Twitter advertising celebrates 5 years in existence on April 13th, so it makes perfect sense to see an infographic showing its development. Eddie O’ Driscoll, Managing Director of DPFOC UK & Ireland has created the perfect infographic titled ‘Happy 5th Birthday Twitter Advertising’ and it is a … [Read more...]
New MSN page enhances brands
The all-new MSN homepage redesign has gone a little further than just a whole new look, it actually shows the page enhances brands. To launch the new MSN homepage launch advertisers such as The Potato Council, Sony and Nissan are at the forefront of signing up first to the platform, even Tetley … [Read more...]
Facebook login bringing ads away from home page
The majority of Facebook users might login through the website home page, or even on Android and iOS apps, but there's still thousands that access the Facebook login through 3rd party websites and the company know this all too well. It looks like Facebook will be targeting ads to their users … [Read more...]
New Facebook Atlas ads targeting with accuracy
Facebook is ramping up a gear or two so it can close the gap with Google’s supremacy in the online ad space. The social network has just revealed a new advertising platform that provides more accuracy and effectiveness of online ads. The Wall Street Journal reports Facebook’s new product called … [Read more...]
Twitter objective-based campaigns adds more options
Twitter has made it simpler for advertisers to get and pay for precisely what they need. Advertisers now get to look over what Twitter portrays as goal-based campaigns, which also adds more options. Goal based campaigns are intended to help you drive the most elevated conceivable rate of … [Read more...]
World Cup brand marketing and ad spending
The global market opportunity during the World Cup this year is phenomenal to say the least, and when you look at the marketing and stats of advertisers during this sporting event the engagement will be astonishing. The infographic below made by digital marketing software service Offerpop titled … [Read more...]
Twitter challenges LinkedIn for job advertising
If you have only offered LinkedIn profile development for clients, or posted job advertisement, you may want to rethink your plans and start to consider Twitter. LinkedIn as we all know is one of the largest social networks for professionals who wish to look for jobs, they are also the … [Read more...]
Spotify ‘follow Phoenix’ Youtube ad campaign takeover
Spotify is ramping up a massive YouTube ad campaign, so much so they have taken over the video site. It looks like 2013 is going to big when it comes to advertising, earlier on today we reported that GM Motors are testing out new advertising over on Facebook and now it’s the turn off Spotify on … [Read more...]
General Motors testing mobile Facebook ad marketing
General Motors stepped away from advertising on social networks for about a year, and now we can report they are returning to test its new mobile Facebook ad marketing campaign. The trial advertising by Detroit automaker GM Motors will kick off its new test for the Chevrolet Sonic sub-compact, … [Read more...]
iPhone 5 Near Launch: Ad Casting Actors, Appears Than Goes
For some time now, speculation as to when the new iPhone 5/4S will arrive and what specs it will include have remained a big mystery. Here at OSM we have brought you news as it comes in regarding possible features it may and may not have, asked what price you would be willing to pay, what carriers … [Read more...]
“Kindle With Special Offers” Available In US
Amazon's Kindle just got a little cheaper as it is being offered in a special deal which sees it being partly funded by advertising. … [Read more...]