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2015 looks to be the year marketers will be more inclined to use Facebook ad campaigns rather than using YouTube. According to a study by video advertising technology firm Mixpo Facebook video could take over YouTube when it comes to the top video ad platform. The stats in the survey show 87% … [Read more...]
Research shows 70% of followers provide free word-of-mouth advertising through Retweets and 43% will make multiple purchases in the future. As you gain more followers, you create new opportunities to drive more of these actions each time you Tweet. A followers campaign from Twitter Ads can help … [Read more...]
Ever since Instagram began offering video ads in October, global brands have been driving measurable results with 15-second custom videos that range from teasers of upcoming movies to announcing a new clothing line to simple recipes. As video ads continue to ramp up on the platform, the … [Read more...]
There are over 288 Million Twitter users and there is most definitely a lot of scope for your business to reach out with new customers with twitter ads. The opportunity is immense when it comes to promoting your business with Twitter ads and this is why the ‘ Twitter Academy Webinar’ has been put … [Read more...]
A recent study by Havas Media and Crowd Emotion found that only 20 percent of branded content posts appearing on Facebook generated any emotional response. When emotion is key to consumer connection to a brand, this seems to spell doom for social media marketers. But marketers don’t have to … [Read more...]
Just like Facebook did moving forward with its ads incentive, they have decided its time for Instagram to move ahead as well. A new feature called “Instagram carousel ads” which shares brand images has now been added. Brand marketers can now show more images on the photo-sharing application, the … [Read more...]
Facebook’s active advertisers rose to a staggering 2 million, which is a massive 33% increase on its 2014 July number at 1.5 million. But when you compare this to Google’s piece of the advertisers estimate market share they sat at 31.1%, but this is a drop from its 33.6% share in 2013. When you … [Read more...]
The last few days sees Lindsay Lohan back in the limelight, in fact she is getting the general public guessing with two mysteries that are rather baffling. Up first is the famous Lindsay Lohan Instagram photoshop debate; on 24 January 2015 she posted a selfie photo in front of a mirror in a … [Read more...]
The 2015 Super Bowl commercial ads this year are being kept under wraps at the moment, but a few have been released. So far the Super Bowl XLIX commercial are being dominated by automakers. Below we have a few videos, the first is the 2015 Super Bowl XLIX Bud teaser video, which was released onto … [Read more...]
Driving more conversation with your customers this holiday is not hard at all, and engaging customers on Twitter is all about the right ads. This holiday season, let your customers be your advocates and drive word of mouth for you. In a recent study, 1 in 3 consumers have Tweeted asking for … [Read more...]
1 in 4 shoppers wait until December to begin their holiday shopping, millions of people around the world leave Christmas shopping until the last minute, in some cases on Christmas Eve. Twitter is a great platform to reach these last minute Christmas shoppers, and to reach out to them need not be … [Read more...]
Social media ad spending is on the rise globally, in the U.S alone social media advertising revenue is estimated to rise by over 194%, climbing to an all high of $15 billion by 2018. Thanks to Invesp they have put together a very good infographic looking into social media ad spending statistics … [Read more...]
Facebook notifications are now popping up encouraging users to boost posts, one notification we saw today’s was, "Online Social Media's post "Could you really..." is performing better than 90% of other posts on that page. Promote it to get even better results. Some users may actually call this … [Read more...]
For ever thinking that a CGI penguin could provide much love this Christmas would be crazy, but wow the new Christmas John Lewis advert will indeed pull on a few heart strings. The new John Lewis Christmas advert 2014 video uploaded on YouTube is amazing, and yet again the store has provided more … [Read more...]
You’re scrolling through your Facebook news feed and you see a sponsored ad for Wheat Thins. First you wonder incredulously to yourself how Facebook knew you liked Wheat Thins! But you brush that thought aside - you’re attracted to the promise of a new kind of Wheat Thin, accompanied by a cheery … [Read more...]
Facebook has just released a new campaign structure update, that will change the way Facebook ad campaigns supplies the newer “ad sets” better targeting, placements and bidding. Facebook’s “ad set” feature was not brilliant at first; the flexibility according to a few users was missing. It needed … [Read more...]
Google Plus Post Ad campaigns will be releasing over the next few weeks, where users will be able to promote their posts direct from pages. Google Plus will be calling it ‘Promote this Post’, which is rather similar to what Facebook is doing already called ‘Boost Post’. It was only a matter of … [Read more...]
The new Facebook Local Awareness feature is all set to rollout over the next week or so in the United States, which has been designed to keep ad prices down. It is an objective allowing you to create ads, which will be able to reach your local audience whilst keeping the price down to a minimum. … [Read more...]
Now is the time to get your business in time for the holidays with Twitter, and one Twitter hashtag starting to stand out is #SmallGoesBig. Get your business ready in time for the holidays with Twitter. As you gear up for the holidays, we'll be sharing tips and resources on how to help businesses … [Read more...]
Instagram users in Australia will start seeing sponsored ads, which they will be able to control. The ad rollout started today and big-named brands are already on board. Some say the ads will kill Instagram, and because Facebook owns the photo-sharing app they are incorporating Facebook-like … [Read more...]
Facebook has finally closed its $19 billion acquisition of WhatsApp, it took a while but now the authorization from European regulators has been finalised, and the good thing is no mention of ads were discussed. WhatsApp cofounder Jan Koum is going to stay as the company’s chief executive, he … [Read more...]
Chatting about a movie on Twitter is going to lead to targeted ads about that particular movie. Beta testing is underway for targeted ads for movies, which is very good for film fans. The Hollywood Reporter is exclusively reporting about the new Twitter targeted ads for movies, which is very … [Read more...]
To sign up to Facebook you have to agree with its terms & conditions, granted that is the correct thing to do. But, they do state they have permission to track its users and they can opt out. Everyone knows when you sign up to a new social media network service you have to agree to its terms & … [Read more...]
Facebook is ramping up a gear or two so it can close the gap with Google’s supremacy in the online ad space. The social network has just revealed a new advertising platform that provides more accuracy and effectiveness of online ads. The Wall Street Journal reports Facebook’s new product called … [Read more...]
So many questions pop up when it comes to social media sites and advertising, one being, “Do ads work on social media sites such as Facebook, Twitter etc?” Trying to get to the bottom of answering the question above, AOL Platforms analyzed many millions of consumer interactions and in doing so … [Read more...]
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