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Last week we brought you the news about the Old Spice campaign, in which their mascot – Isaiah Mustufa – answered questions from users that were submitted through various social networking sites including Facebook, Twitter and even YouTube.
According to Jack Marshall over at clickz.com, the campaign – created by the agency Wieden + Kennedy – only ran for three days, with the very first videos (of over 180) being published on Monday. The campaign has definitely scored some pretty impressive statistics.
In just seven days since the campaign was launched, a total of 183 individual video responses have been posted onto the Old Spice Guy’s YouTube channel. As of 9 am on Monday, July 19th, the videos had managed to accumulate 35.7 million individual views.
Even Mustafa’s final video reply – which was addressed to “everyone” – has managed to amass nearly 2.5 million views and over 5,800 comments. It looks like it has done wonders for Old Spice’s official Twitter account as well. By Monday morning, it had a total of 94,000 followers.
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