In the last couple of hours we have seen the UK Budget and online reaction during the event. The details below are just an early look at online reactions so far.
Analysis by Synthesio into initial online reaction to the Budget:
· Over 62,000 comments online as the Budget took place (including social media platforms, forums and comments on news articles).
· The vast majority of initial reaction was neutral (87%).
· The most often used words to describe the Budget: ‘cuts’, ‘deficit’, ‘problems’, ‘unemployment’, ‘growth’ and ‘taxes’.
Catriona Oldershaw, Managing Director UK of Synthesio, said: “Tweeters latched onto the Evening Standard leak, and the #omnishambles hashtag, as the budget announcement unfolded. The one pence reduction in beer tax also generated a flurry of positive tweets, 1,388 in a 10 minute period.”
We will update you with further data over the next couple of days..
About Synthesio: Synthesio builds software for global social media monitoring and analysis. It was founded in Paris in 2006 by Loic Moisand and Thibault Hanin. Synthesio’s software enables businesses to monitor and analyse conversations around their brand or products in more than 50 languages and 140 countries. Synthesio’s clients include Nissan, Microsoft, MTV, BNP Paribas, L’Oreal and Mars and the company has offices in London, Paris, New York and Singapore. The company recently received €1.5 million in funding from Entrepreneur Ventures to support its international expansion.