If you are new to social media marketing you might not be aware that there are right and wrong ways of going about using services such as Twitter and Facebook etc, if you are unaware of the dos and don’ts you should check out Bhavya George’s recent post on SearchEngineJournal.
This list of 16 do’s and don’ts could prove to be extremely valuable for your social media marketing campaign, therefore we will highlight some of the vital points raised.
One of the biggest do’s is to interact with your social network, this does two things, it assures you that followers and fans are legit, and ensures that you that anything you tweet/post is actually being read.
One often overlooked ‘do’ is to become part of micro-communities relevant to your business, this could promote your social network to the intended audience and people in high places.
There are also a few important don’ts which you should follow, one of the most important things is to not spam, if you spam on your social profiles followers and fans will quickly become bored of your repetitive updates, this will no doubt result in people any longer following your Twitter / Facebook profile.
You must not ever leave your social profiles ‘dead’, if you do not update your profile people will no longer see the point in following you, therefore at least try and tweet one time a day, just to stay fresh.
Finally, you should not use marketing tactics too blatantly, experts believe that a subtle marketing campaign will have a better impact on your social profile and business than a blatant marketing campaign.
Remember to check out the full list of dos and don’ts here.
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