Reports from Research in Motion (RIM) today, have commented that the price of their new BlackBerry Torch 9800 that Amazon.com are advertising is “inaccurate and misleading”. It appears that Amazon.com had been selling the device for $99.99, half the price of what other retailers such as AT&T are selling it for.
When Matt Hamblen at Reuters reported, spokeswoman for RIM said “It is true that Amazon is offering an amazing price and this is great news for customers”. At this time, Amazon have not commented on its pricing and how it is negotiated, but one thing is definite, the pricing structure must have been agreed at some point in time between Amazon and RIM. With many websites on the internet advertising the latest smartphones, Amazon.com are not the first company to reduce prices. Take the Sony Ericsson Xperia x 10 at AT&T which was launched on Monday for $250, Wirefly promoted it for $80.
The BlackBerry Bold 9700 from AT&T was seen on Amazon.com listed for just 1 cent and the Motorola Droid 2 handset launched by Verizon for $200 and advertised at $150. Since Amazon.com first came to our attention in 1995 with its introduction of books, sales have now increased with the site expanding to different countries with a wide range of products such as DVD’s, CD’s, video games, toys and electronics.
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