One of the celebrities that we write about the most on OSM is Lady Gaga as she is such a social media force. Just recently, for example, we’ve told about ‘The Edge of Glory’ video being premiered on Vevo, about a YouTube viral video from Google Chrome and Lady Gaga and also a digital scavenger hunt involving Starbucks. Today we have more news for Lady Gaga fans, as it seems a sequin dress will be made featuring the faces of her followers.
Among the many social media marketing campaigns we’ve heard of recently, the idea of this sequined dress is pretty unique. It’s all part of a campaign between Lady Gaga and MAC Cosmetics whereby a “digital interactive movement” will promote certain lip cosmetics that will help out HIV and AIDS-related charities. The idea is for Lady Gaga’s many followers to spread awareness through social media channels and also upload their photos to vivaglam.com.
This is where it gets really cool. A sequin will be made of each photo and will be put together with other followers’ in the form of a matrix of sequins. Depending on the amount of awareness raised, users’ sequins will become bigger.
Lady Gaga’s personal stylist and creative director of Mugler, Nicola Formichetti, will then design a dress created from the sequins which Lady Gaga will wear in Paris Fashion Week, according to Lauren Indvik over on Mashable. The idea launched a month ago and so far 10,000 Lady Gaga followers and also MAC fans have joined in, although that doesn’t seem a huge amount bearing in mind Lady Gaga’s millions of fans. This is where Mashable points out some flaws in the way the site is built and its vagueness, which is not particularly user friendly.
Let’s hope another push will prompt many more of you to sign up for the cause, after all, don’t you just love the idea of a photo of yourself making up a sequin on what will likely be an amazing dress? Let us know with your comments if you’ll be joining in.
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