This Christmas vacation, before you kickstart with the holiday season, take a look at the upcoming social media marketing trends that brands can expect in the coming year. According to a recent study by NewsCred, marketers will spend $8.3 billion on social media advertising in 2015. Below are the top 5 social media marketing predictions for 2015 by EaseSocial and Glocaledge.
1. Content Distribution Strategy Will Be Vital For Social Media Marketing In 2015
Back in 2014, marketers realized the importance of creating and publishing content, but many failed when it came to designing and executing a successful content distribution strategy. In 2015, marketers will use social media as means of expanding the reach and visibility of their content and view it more as an “amplifier” for their published content rather than as the content itself.
2. Fate Of Existing Social Media Platforms In 2015:
Facebook’s post reach is significantly decreasing and has become a serious problem for business owners who are using the platform for marketing purposes. Facebook ad pricing and demand will significantly increase in 2015.
Twitter’s objective-based ad campaigns, which are still currently in beta, will be a boon to small business owners who want to pay for results, not just for brand visibility. In 2015, marketers are most likely to prefer twitter due to more choice and flexibility in advertising campaigns.
Google+ now brings no unique value that Twitter, LinkedIn and Facebook don’t already provide. Due to the failure of Google’s Authorship experiment, Google+ is predicted to fade into oblivion in 2015.
Instagram will become essential for image-based social media marketing and continue to grow in the micro-video space. Marketers will be able target their 15-sec videos to Instagram’s young, affluent user base with the help of its in-feed video advertising in 2015.
LinkedIn is set to surpass Facebook for B2B marketing in 2015. According to the 2014 Social Media Examiner survey, 88% of B2B marketers are using LinkedIn, compared to 89% for Facebook and 86% for Twitter. The gap between LinkedIn and other networks will continue to widen in 2015.
3. Emergence Of New Social Media Platforms In 2015
In 2015, we’ll witness the emergence of a new social media platform, Ello. This latest platform, which is still in public beta (invite-only), is intended to go head-to-head with social media giant, Facebook. Ello offers a forever ad-free experience and promises to never sell its users’ information to third parties. In 2015, research studies predict Ello to grow, both in terms of numbers and engagement, and many will be watching it closely. It is also likely to watch the development of new channels in the already crowded social space.
4. YouTube Will No Longer Be The Leader In Video Marketing In 2015
Facebook has recently announced that they had more video views than YouTube this year. In fact, Facebook is now challenging YouTube as a video destination. In 2015, marketers will have more options beyond YouTube to do video marketing, such as in-feed video advertising on Instagram, short form video on Twitter’s Vine channel, and even shorter form GIFs on Tumblr.
5. Social Shopping Will Rise In 2015
The state of social shopping in 2015, especially those related to Pinterest and to Facebook’s new ‘Buy’ button is estimated to rise. This is one of the hot trends that will dominate in 2015. We’ll keep an eye on this and other trends, and keep you posted as we venture into 2015 and beyond.
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