CeBIT 2014 closed its doors on Friday, March 14 but they have put together a very interesting infographic explaining more about the Social Business Trends of 2014.
We have decided to break it down a little more with separate images to make it nicer for your eyes. Mobile and online social media is influencing consumers purchasing decisions today and here is why.
According to the data show below, 74% of consumers now rely on social media to influence purchasing decisions. It also shows 81% of consumers are influenced by their friends’ posts on social media when making purchasing decisions – We all know Google Plus in standing strong when it comes to social logins, but 47% of Americans say Facebook is their number 1 influence of purchases.
What is rather interesting is social marketing budgets will apparently double over the next 5 years (2013 – 2018), emails with social sharing buttons increase click-through rates by 158% and videos such as YouTube on landing pages increase conversions by 86%.
The Infographic breakdown below says that social media is all or nothing and 64% of organizations with social customer service say investing on online communities is very important.
Please read the rest of the social business trends of 2014 below – To learn more, check out the detailed visual from CeBit.
If you look at the social network in your business part of the infographic it says B2B marketers use an average of 6 social media platforms and in the USA for 4.4 hours a day and globally 3.6 hours per day. Even though these numbers have been shown we know of many people including ourselves using social media much longer than this in one single day – How long to you use social media sites for?
The stats in the screenshot below is rather interesting and shows Google Plus being rather strong when it comes to +1 button; the button is used over 5 million times a day. Facebook is still the strong influencer here with 80% of users preferring to connect with brands, 69% of follows on Facebook are suggested by friends.
What are your views on the Social Business Trends 2014?