March Madness social media trending stats by AddThis

The social sharing tools company AddThis analyzed social media behavior during the March Madness series and is announcing the results today. Essentially, the company is reporting interesting social media stats with regard to the most engaged fans online, amount of Tweets, preferred social networks and methods of sharing, etc.

AddThis today announced the results from an analysis of social media sharing and content engagement during the NCAA March Madness series, which ran from March 16 – April 7, 2014.

As the world’s largest online content engagement platform, AddThis reaches over 97 percent of the online population in the U.S. alone. Based on the company’s ability to measure content interest across the Web and consumer sharing interactions to social media, AddThis reports the following March Madness trends.

During the Championship Game, UConn fans were 66 percent more engaged than University of Kentucky (UK) fans.

However, leading up to the Championship Game, UK fans were the most engaged online. When compared to the Final Four teams, UK fans were 60 times more engaged than the next most active group of fans, the Florida Gators. They were also 70 percent more engaged than the University of Wisconsin fans and 75 more engaged than fans of their championship rival, The University of Connecticut.

Online engagement peaked at 11:15 p.m. EDT when momentum turned in favor of the UConn Huskies and became the subject of two-thirds of the 1.8M tweets about the game.

In the lead-up to the Final Four, fans of UK and UConn were 11 times more likely to share via Twitter compared to Facebook while Wisconsin and Florida fans preferred Facebook to Twitter by 3:1.

As expected, the most engaged state throughout the series was Connecticut. This was followed by Kentucky and Wisconsin.

The most shared content by UK fans was defensive responses to the article, “The Ten Dumbest Fan Bases in America: #2 The Kentucky Wildcats.” This was followed by local news station WLKY’s slide show featuring Wildcat fans, including their children and pets, dressed in UK gear.

NCAA fans on social networks were most engaged on Twitter, followed by Facebook. However, the top three ways to share content, in rank order, were tweeting, followed by address bar sharing (cutting and pasting of URLs), and then sharing on Facebook.

March Madness social media trending stats by AddThis