With YouTube, everyone is a video producer!

When it comes to modern day video production, it can be hard to distinguish between the professionals and the hobbyists, between the actual stars and the wannabes. The meteoric rise of video streaming sites like YouTube, Vimeo and Metacafe has transformed the industry - for the good and for the bad. Just like the ever complicated and often symbiotic relationship between record labels and the digital music industry, video production and online streaming are not quite buddies, not quite enemies. Each needs the other to survive; yet they frequently feed on one another when they think that nobody’s looking.

With YouTube, everyone is a video producer!

It’s a thorny issue, particularly among video producers themselves. YouTube, especially, has not only radically altered the industry, but also widened it. YouTube has made it easier than ever to create and distribute high quality footage on a shoestring budget. Video production companies no longer have to worry about how they’re going to promote their projects. They no longer have to go door-to door, pushing free video samples through letter boxes. They don’t have to travel the length and breadth of their city, leaving free CD’s at the reception desks of big companies. They can simply upload examples of their work onto YouTube. It takes about five minutes and it’s completely free. It also happens to be one of the most popular sites on the Internet.

Yet, there is a definite downside to YouTube and it is this that professional video producers continue to struggle with. If anybody with a computer, an internet connection and a webcam can now make a popular viral video – why would companies feel the need to spend hundreds or even thousands of pounds on a high quality, professionally produced piece of footage?

It’s a thorny issue and it’s bound to get thornier - as online video streaming sinks its grasping fingers into the big business and marketing industries. It certainly isn’t an issue that’s going to disappear. Technology experts like Forbes journalist Joe McKen drick, reckon that in another five years, all music and video files will be cloud-based. People simply won’t need to use CDs or DVDs anymore. Instead, they’ll upload, store and share via their personal cloud. It will be instant and it will be effortless. So, can the video production industry ever hope to take on the might of YouTube? Should they even try?

Well, yes and no. What they certainly shouldn’t do is ignore it. It might be difficult to keep up with the rapid pace of sites like YouTube, but it is vital that modern video production companies find a way to utilize the ‘everything here, everything now’ streaming culture of today. YouTube is a great way to find new talent. There are thousands of promising young video producers out there, just waiting to be discovered by a professional company.

It’s important that young hopefuls continue to use YouTube to showcase their talents, because it’s more than cat videos and footage of goats that sound like they’re talking. YouTube represents innovation and change - two things that should be embraced, says ABC news. It’s even possible that professional video production can teach the Internet and its user-based sites a thing or two. YouTube, for example, is very effective – but not very efficient. According to Cnet.com journalist Don Reisinger, a whopping 72 hours of video footage are uploaded to the site every single minute. It can be near possible for an amateur video producer to stand out.

If professional production companies could focus on establishing their own specialist streaming sites, talented hopefuls could use them to promote their work. Being designed especially for video producers, these sites would be easy to traverse, easy to use and focus specifically on stand-out pieces of work.
YouTube, it’s time to partner up.

OSM would like to thank Emily Steve, who is a studio manager and she loves to write blogs on various topics. She recommends Karma Crew for high quality video production services.