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Social Media Recruiting & Job Searching: 89% of Companies Use

August 28, 2021 | Debbie Turner
Social Media Recruiting & Job Searching: 89% of Companies Use

It’s no secret that in today’s social media savvy world, tasks such as job searching and recruiting employees have embraced social media tools. Although LinkedIn is probably the social networking site that most people think of as being associated with business, other sites such as Facebook, Twitter and Google+ are all increasingly playing a part for those looking for work and also businesses recruiting.

Last month we published an article about incorporating social media to create a modern digital resume but as well as job applicants seeking ways to stand out to potential employers, many employers are now using social media to find the best candidates. An interesting infographic, created by Career Enlightenment, has been brought to our attention by Erica Swallow over on Mashable and it highlights the role of social media for job searching and recruiting.

You can see the full infographic below this story or on the Mashable link above. Taking a look at just some of the information we can see that a massive 89% of companies will use social media for job recruitment this year, that’s an increase of 6% from 2010. 65% of companies say they have successfully hired using social media and 50% of companies are planning to invest more in social media recruiting this year.

LinkedIn is the most popular social networking site for companies recruiting, with 80% saying they use LinkedIn to look for talent, 50% saying they use Facebook and 45% using Twitter. Social networking sites are now used to research job candidates by one in five employers. There are some intriguing snippets of information too such as the fact that 1 in 3 employers say they have found something online about a candidate that has led them to reject them.

Also so far this year 14.4 million people have found their last job using social media and if you’re after some rather bizarre info what about this. Of those on LinkedIn, more than 2,000 have the same name as those on the FBI’s top 10 most wanted list. Now that’s obscure! Take a good look at the infographic below and let us know if any of the statistics on it surprise you by sending us your comments.

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