Xbox 360 Tops Again: Best-Selling Console on US Market

Here at OSM we like to keep gaming enthusiasts up-to-date with all the gaming console latest and recently told of an Xbox 360 Star Wars bundle and also asked what our readers most wanted from the PlayStation 4 and Xbox 720. As far as current consoles go we know that many of you are fans of Microsoft’s Xbox 360 and you will therefore not be surprised that in latest figures the Xbox 360 has come out tops again as the best-selling console on the U.S. market.

The Xbox 360 was the top seller again and has been now for several months in a row, realizing sales of 277,000 units. However according to Zach Epstein over on BGR, July was the first month since December 2009 that the Xbox saw year-on-year sales fall. The figures come from new sales data from The NPD Group. It’s not good news for the video gaming industry as a whole as the data also tells how sales fell by 26% last month, compared to the same time last year.

Breaking down those sales into categories it seems that year-over-year hardware sales of $223 million means they have fallen by 29% while video game software sales were $336.2 million, a drop of 17%. Gaming accessories were another area that saw a dip in sales, 8% down with sales of $127.8 million. Anita Frazier, NPD analyst said, “There is no getting around the fact that video game sales in the new physical retail channel suffered its lowest month since October 2006. Despite the very rough month, new physical retail sales are down just 4% year-to-date and based on seasonality trends observed over the last 10 years, which have been remarkably stable year-in, year-out, industry sales in this particular channel are poised to land in the flat to -2% range once the total year is completed.”

NPD also published a list of the top ten US video game software titles for last month, which saw NCAA Football 12 at the top followed by Cars 2 and then Call of Duty: Black Ops. Of the top 10 only two games are not available for Xbox 360. Over on PCWorld, Matt Peckham also reports on the NPD findings and notes that Microsoft point out that the Xbox 360 console was first in sales figures again and that it has sold more units in 13 out of the last 14 months than any other console. The Microsoft statement also said that the 360 is “on track to have the biggest year in Xbox history.”

What are your thoughts on the drops in sales figures for the US video gaming industry? Are you surprised or not that the Xbox 360 is still holding its title as best-selling US gaming console? Let us know with your comments.