We know that many of you are waiting for the release of the Motorola Droid Bionic and were disappointed at the setbacks that have led to a relay in release. We wonder though if the delay of this Android smartphone does not just bring concern over this particular handset but is a bad sign for Motorola generally.
We’ve written many posts on the Motorola Droid Bionic, a 4G phone for the Verizon 4G LTE network with a 1GHz dual-core processor and 4.3-inch display. We were hugely impressed with the Bionic, which we were hoping to have seen released by now and a few weeks ago told of rumors that it may have been cancelled, to be replaced with the Motorola Targa instead. Following that we had news that it would still be released at some point in the summer but the delay was because Motorola wanted to make some enhancements to make the phone an “even better consumer experience.
We then told more about these enhancements along with the news that it could still be re-named the Targa and then rounded up the speculation about the various reasons for the delay. An article over on eWeek by Clint Boulton has caught our attention as it questions whether the delay of the Droid Bionic and also the disappointing sales of the Motorola Xoom tablet, indicate that Motorola is having more widespread problems. Although Motorola sales rose by 22% in the first quarter of 2011 the much talked about Motorola Xoom has failed to live up to its hype. Reviews of this tablet, as we indicated at the time, pointed out that many felt it had potential but seemed unfinished. As the Droid Bionic has now been delayed it points to the fact that Motorola are possibly rushing their products out to be first, instead of taking the time to get them exactly right.
If Motorola had taken the time to get the Xoom right instead of rushing it out in competition for the iPad 2 they may have hit a niche in the market. This has been said about other Android tablets too as none have set the world on fire in comparison to the iPad. The fact that Motorola felt they needed more time to refresh the hardware and software of the Droid Bionic before it had even been released suggests they shouldn’t have announced it so soon and should have spent more time getting it right before they introduced it. Leaving it so long between the introduction of the device and the release meant it was out-of-date before it was even released.
EWeek also points out that the introduction of the Apple iPhone on Verizon and its subsequent success took Motorola aback somewhat and made the company realize it was competing not just with other Androids from Samsung and HTC but also Apple. Ken Dulaney, an analyst from Gartner, said, “Motorola may have missed the demand for 4G and if you look at their software add-ons to Android they pale in comparison to HTC and Samsung. They have tiny icons and a battle ship grey background. They need to understand the presentation of their products in the store. Or they will lose sales.”
The lack of the Motorola Droid Bionic will mean that second quarter figures will be particularly interesting and will be a better reflection of how well Motorola is really doing, or if it is struggling. For more information on this setback for Motorola check out an article over on Trefis which looks more closely at Motorola’s declining market share. Are you waiting hopefully for the release of the Motorola Droid Bionic and do you think the company has done the right thing to delay its release to perfect it? We’d be interested to know your thoughts so let us have your comments please.
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