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Barack Obama 2012 Campaign: Social Media Significance

April 4, 2022 | Debbie Turner
Barack Obama 2012 Campaign: Social Media Significance

Here at OSM we’ve noted over the last year, the growing use of social media campaigning in politic. In President Obama’s State of the Union Address he actually mentioned Facebook and Google and Tim Pawlenty recently launched a presidential exploratory committee using Facebook. Now we have news for you about Barack Obama’s 2012 campaign and about its social media significance.

The bid to be President in 2012 will see social media and digital campaigning used more than any other previous campaign and President Obama has now launched his bid to be President again with a YouTube video called, “It Begins With Us,” which you can see below this story. Politicians have realized that with the use of social media and social networks they can get their message directly to the people, who in growing numbers are receiving their news by way of social media and becoming more involved in politics because of this.

President Obama will therefore be taking full advantage of social media to get his message across and you can head to his Twitter page here for regular updates. The most recent tweet today reads, “While I stay focused on the job you elected me to do, the work of laying the foundation for our campaign must start today.” You can also head to President’ Obama’s Facebook page here. The most recent update reads, “Today we are filing papers to launch the 2012 campaign. Say that you’re in.”

Also there’s a 2012 Barack Obama campaign website here where you can get involved, choose to donate or simply keep up-to-date with all the latest news about the presidential bid. What are your thoughts on the growing use of social media in politics and do you think it will increasingly be a major force in campaigning? Let us know with your comments.

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