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Apple iPad 2 Demand: Sales Forecasts Grow

March 29, 2022 | Debbie Turner

Since the release of the Apple iPad 2 on March 11 in the US and then on March 25 in many more countries, it has been a phenomenal success. Although we all knew it would be popular the sheer scale of Apple iPad 2 demand is now seeing sales forecasts grow.

Only hours after its release in the US, online orders were quoting a few weeks delivery instead of a few days very soon after orders opened. Then we told how stores were sold out of stock after the first day and it was the same story in other countries, including the UK last week when there was just simply not enough inventory to go around. Now we hear that the early demand has outstripped earlier sales forecasts by so much that analysts are coming up with new sales forecasts.

Over on Apple Insider an article points out that in the US where the iPad 2 has now been out for more than 2 weeks, there are still lines as shipments arrive at retail stores, from eager customers hoping to get their hands on one. This has prompted an analyst from Needham & Company, Charlie Wolf, to increase his predicted iPad 2 sales forecast for 2011 from 20 million to 30 million units. Indeed so impressed was Wolf with early demand for the iPad 2 that his note to investors was entitled, “AAPL: Shock and Awe!”

At the same time Wolf has changed his prediction for iPad 2 sales in 2012, putting the number up by 10 million units, calling previous forecasts “dramatically low.” Apple Insider notes though that iPad 2 availability is beginning to improve and that Radio Shack also started selling the tablet today as we told earlier. Over on Cnet Lance Whitney also reports on iPad 2 sales and how other analysts feel that early sales forecasts were too low. Piper Jaffray analyst, Gene Munster’s research team conducted an informal survey and found that only 30% of buyers had previously purchased an iPad and so 70% of buyers were new to it.

What are your thoughts on the remarkable success of Apple’s iPad 2? Are you amazed by the demand for this new tablet device and if you have one, is the popularity justified? We’d be interested to hear from you so please do send us your comments.

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  • Pat

    Yes, we are quite surprised that the demand will be this strong. We thought it will just match the growth from the original iPad. Can't wait for it to be launched in our country. :)