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Real-Time Marketing and Toyota: Prius Records Live Event

March 24, 2022 | Debbie Turner

We often post articles about social media and marketing and how different times are bringing different marketing opportunities. One of the trends is real-time marketing and giant car manufacturer Toyota is the latest big name to try a live-streamed event, in a bid to promote its Prius hybrid car.

On March 30 and 31 if you check out there will be an attempt for the Prius to break 200 records in two 10-hour Prius Records webcasts, according to Todd Wasserman over on Mashable. These will not be Guinness Records but instead will be records for the Universal Records Database, and they are rather quirky to say the least.

The quirkiness leads on from the Toyota social media campaign in which Facebook and Twitter were used to ask the brainstorming question, “What is the plural of Prius?” This time around the real-time marketing campaign will have various records being attempted such as, “Most Shadow Animals Made with Prius LED Headlights in Two Minutes.” That should give you the general idea!

It certainly appears that real-time marketing will be used more and more by big businesses in an effort to promote their brands by encouraging social media talk around an event. You may also be interested in a previous article in which we talked of Ford’s latest social media campaign featuring a sock puppet called Doug. You can see a video about the Prius Records webcasts below this story. What are your thoughts on real-time marketing? Let us know with your comments.

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  • fxgeorges

    I rented a Prius while in P.R. Nice car!!