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How To Make LinkedIn Work For Your Company

February 10, 2022 | Mike Smith

With the increased use of social networking sites such as Facebook and Twitter it makes good business sense to involve your company within these kind of sites, LinkedIn is perfect for this but how can you make LinkedIn work for your company? Use of this tool correctly could provide the boost your business has been looking for.

For those not familiar with this site, it is a social networking site that orientates around business and is vastly used for professional networking. It boasts an impressive members list in excess of over 90 million and operates in over 200 countries worldwide, helping it achieve over a staggering 47 million visits worldwide every month.

With a tool of this calibre at your disposal the way you utilise it will be the key to your success when applying it to meet your business needs. If you operate a website for your business you should allow potential customers to be able to sign in to your site using their LinkedIn identity, as people seem to be differentiating their professional identities from the personal ones a lot more now.

Once you make your presence known on LinkedIn be sure to keep it that way, by demonstrating your expertise on this site you will surely drum up new business. If you use other social networking sites such as Twitter you can sync these with your new profile, thus promoting everything you blog. For some more helpful tips you can read this post by Katherine Noyes over at

As with all new ventures getting started can feel like you’re fighting a losing battle, but with social media sites taking up vast amounts of people’s time can you afford not to get involved in them? For a few more handy tips to help you get started head over to where you can read a helpful post by Batul Nafisa Baxamusa.

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