Here at OSM we often take a look at social media marketing and recent posts have included asking where to apply your effort along with a report on how a major brand is reversing its spending. Earlier today we also reported on the $1.8 billion advertising revenue that Facebook made in 2010.
Now we’ve seen a really useful infographic which helps make sense of the numbers involved in social media marketing and tells us which social sites benefit most. The infographic has been posted by Darmesh Shah over on Hubspot Blog from CreditLoan and one of the overwhelming statistics comes from looking at the distribution of US social media marketing spending in 2010. Twitter received just 3% of this spending, location-based sites such as Foursquare and Gowalla also received 3% while Games and Apps got 8% of the spend. 17% went to MySpace but a whopping 53% went to Facebook, while ‘others’ were on 16%.
Other interesting figures include the total spend on social media marketing in the US for 2010 which was a staggering $1.7 billion while the global total for social media marketing spent in 2010 was $3.4 billion. Moving on to look at how top companies use social media we can see that 33% use corporate blogs, 50% of companies use YouTube channels, 54% use Facebook fan pages and 65% have corporate Twitter accounts.
It’s certainly an intriguing infographic so to get the full picture head to the Hubspot Blog link above. If you’re here you probably have an interest in social media marketing so you may also be interested in an article over on PaidContent by Robert Andrews which tells how Experian is buying into social media marketing by acquiring a major part of Techlightenment which comes up with marketing strategies for business.
Are you surprised by any of the information from the infographic and what do you think other social sites can do to grab hold of some of Facebook’s share of social media marketing spending? Let us know by sending us your comments.