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Google Android Vs iPhone iOS: Subscribers Measured By ComScore

January 7, 2022 | Tim Ollason
Google Android Vs iPhone iOS: Subscribers Measured By ComScore

Have you been wondering which of the smartphone OS is the top dog? Now ComScore has measured the number of subscribers on the Android OS against the iPhone iOS as well as a few others.

The guys at ComScore have been looking at a lot of the major companies and analyzing their figures. This includes the likes of Google and Facebook.

Whilst Apple dominated the majority of the year with the Apple iPhone running on the iOS, right at the very end, the last couple of months Android actually managed to over take them. Of course this is in terms of mobile subscribers in the US. As Engadget’s Vlad Savov rightly says, according to the statistics Android overtook Apple back in November. Please see the graph below courtesy of ComScore.

When you check out the figures, it’s pretty clear where Android has clawed the market from, RIM declined by 4.1%, Microsoft lost 1.8% and Palm lost 0.7%, the main loss being from RIM. The other two that gained were obviously Android and Apple. Clearly, Google’s Android really did smash out its sales in the closing months of 2010, it moved up by an astonishing 6.4%. Apple moved up by 0.8%. This makes Android the leader by a full 1%. For ComScore’s full results head over to their official site.

If you would like some further opinion on the figures and their meanings, then head over to where Erick Schonfeld has written an article.

The results aren’t really too surprising, the iPhone 4 has been out for around 6 months and as Apple seem to release devices at specific times of the year, Android has had a chance to catch up and overtake. You have to wonder what these figures will look like if the iPhone does actually end up moving onto the Verizon network. Surely Apple would reclaim top spot wouldn’t they?

There have been many comparisons of cell phone carriers in recent times, this includes the market share being held, and this measurement was completed by so be sure to have a read.

What do you think of the results? Do you know the reason is that Android has had such a steep growth? Let us know in the comments below.

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Comments (2)

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  1. However, Apple's overall iOS installed base is still double the size of Android and daily sales of iOS devices look to still be greater than Android. Comscore only counts the iPhone not the hot-selling iPod Touch or iPad despite including tablets like the Dell Streak and Samsung Galaxy Tab in their Android smartphone OS figures.

    My question to you is: what are smartphone *operating system* marketshare figures useful for?

    If your answer is “so developers and consumers can see which is the largest platform for their software”, then why are you not including all iOS devices in your analysis? If you do that, then Apple’s installed base suddenly doubles and leaves both Android and Blackberry in the dust.

    If you answer that OS marketshare figures are important for advertisers, then again, why not include all iOS devices that share the same mobile browser and app platform?

    If you answer “so 3rd party hardware peripheral manufacturers know which platform to target” then you should be considering the far larger number of iOS devices that all share a common dock connector and standard form factor compared to the completely fragmented form factor and dock connector standards of the myriads of much smaller competitors.

    Of course consumers also want to know which phone has the most dock-equipped audio systems, car steering wheel interfaces, clock radios, etc and of course the answer is the iPhone which is virtually unchallenged in this regard.

    The fact is that Comscore includes tablets like the Streak and Galaxy Tab in their figures because Google requires all tablets include cell phone hardware in order to get access to the Android Marketplace. However, Comscore does not count the iPod touch and the iPad. The iPod touch even by itself boasts sales close to that of the iPhone, particularly during the pre-Christmas quarter.

    With the iPod touch and iPad completely obliterating the opposition in mini tablets and tablets respectively and sales of both equalling iPhone sales, Apple still has by far the largest mobile OS platform installed base easily doubling that of Android.

    In terms of new sales, back in October Apple was selling 270,000 iOS devices a day (peaking at 300,000 on some days) when Google was activating 200,000 Android devices. Recently Google announced they had hit 300,000 activations a day, and while we haven't yet heard what Apple's latest figures are it is highly likely they will be higher than Android thanks to the usual pre-Christmas sales surge of all iOS devices.

    If you are only interested in smartphones, then why aren’t you comparing Samsung, Motorola, HTC, etc all individually against Apple and RIM? After all, operating systems are only interesting if you are comparing app platforms.

    Why can’t analysts make comparisons that are actually useful?


  2. Tim says:

    That was the perfect comment.

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