BSkyB has announced that it is closing down its music streaming and downloading service after just over a year of business. The main reasons behind the scrapping of the service is due to lack of customers and an increase in competition.
It has become apparent in the past few years that are big bucks to be made in the music download and streaming business, with iTunes, Spotify and Youtube as living examples. Sky are the leading cable TV company in the UK and have expanded their services to things like the internet and phone, so naturally they were going to get in on the next big thing which then saw the launch of their service in October 2009.
Sky offered a catalogue of 4 million songs which continued to increase as well as their service having a sophisticated search engine, mini player with library and playlist features, which some of its rivals struggle with. The monthly starting price was £6.50 for unlimited streaming and 10 downloads or £7.50 for the same package but with an extra 5 downloads.
Tough times caused the prices to be slashed down further to £5 a month and this still did not reversed Sky’s musical fortunes. Cnet reported that Sky had decided to call it a day and announce the closure of their service. “Regrettably we’ve not been able to reach a large enough customer base in order for the service to continue”.
With the cut off date being confirmed as February you would expect Sky would lower prices on everything to gain as much money as they can before the death of their service. However CMU has reported that customers will stop paying as of now, but will still get to use the full services of Sky Songs right through until February. With business sense like that it is no wonder that their music service is coming to an end. Are you upset by this news? Tell us what you think of Sky Songs and if you were one of their customers.