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iPhone and Android Customer Loyalty: The Stats

November 29, 2021 | Tim Ollason


iPhone and Android Customer Loyalty: The Stats

So according to some research that Reuters has done across 6 nations it seems that only Apple’s customers are willing to stay loyal to the company and purchase another phone on the same platform. The research was done with a sample of 2,653 people, for me this sample is too small to give an accurate reading.

As you all know Android are really pushing their OS onto a number of different handsets and I find it extremely hard to believe that only 28% of the users asked would be willing to stay on the platform. From all the feedback I have seen and from talking to friends, the Android OS is extremely good.

I guess the whole thing is down to personal preference, I used to be a Nokia kind of guy, and then I got an iPhone 4 and would feel lost without it. I guess I am one of the 59% of Apple users that would buy another handset on the same OS.

There were a few other providers that were sampled which you can view here, so have a read of apple’s article along with all the stats. What do you think of this? Do you agree with me that the sample was too small? Let me know your thoughts in the comments below.

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