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100 E-retailers measured for performance over holiday shopping season

November 28, 2021 | Debbie Turner

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We all know that online shopping is increasing and with the special deals to be had over the holiday season and on Cyber Monday tomorrow we don’t often think to ask ourselves how different retailers perform online and how available they are.

An interesting article over on TechCrunch by Leena Rao has gained some facts about this from work done by website monitoring company WatchMouse which has recently looked into the top 100 retail websites during the month before and including Black Friday 2010. Online retailers such as Amazon, BestBuy, Apple, Walmart, Toys R Us, American Eagle Outfitters and many more were included in those monitored.

Looking at availability and performance gave the statistic that 100% uptime was achieved from 27 sites while another 15 had an uptime of 99.99%. Only 4 online retailers including American Eagle Outfitters were rated as ‘unacceptable’ with American Eagle Outfitters coming out worst of all with almost a whole day of downtime between October 25 and November 26. Over Thanksgiving and Black Friday itself performance issues affected such sites as Toys R Us, JC Penney, Office Max and Louis Vuitton and more.

Apparently the average online shopper expects that a web page should load in 2 seconds according to figures from Forrester Research and Akamai and additional research from Microsoft and Google suggests that if shoppers even have a delay of half a second they may abandon their shopping carts and look at fewer pages on each visit, leading to a loss of revenue for the retailers.

Of course these figures don’t take Cyber Monday 2010 into account so it will certainly be interesting to see which online retailers step up to the mark. For more on this go to Have you had problems with any online retailers’ site in particular? We’d like to know so please send in your comments.

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