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US Midterm-Elections 2010: The race with social media

US Midterm-Elections 2010: The race with social media

Mid-term elections 2010 are taking place in the U.S. tomorrow, Tuesday November 2, and the outcome will decide who will take control of Congress for the next two years, the Democrats or the Republicans.

Although it’s common for the current party of control to lose some seats in the mid-terms, the economic crisis has been severely damaging for President Obama and the Democratic Party and it looks quite possible at the moment that the Democrats could lose their command of the House of Representatives leading to a divided government.

We’ve noted previously how the use of social media in politics has really taken off in recent times, such as with the U.K. Labour Party leadership campaign and the recent U.K. Conservative conference and wondered how it will affect the U.S. midterm elections for 2010. An article from WISC-TV over on Channel 3000 looks into this specifically focusing on the Wisconsin area and the U.S. Senate race there. Polls put Republican Senate candidate Ron Johnson and Democratic Senate candidate Russ Feingold neck and neck and this is reflected in their online status.

Feingold has almost 32,000 Facebook fans while Johnson has almost 40,000. However on Twitter it’s Feingold who is ahead with 10,000 more followers than Johnson. Both candidates obviously realize the potential of utilizing social media in their campaigns but Steve Noll, a social media expert, feels they’re both missing an opportunity saying, “They’re not using this technology to talk to the undecided. They’re relying very heavily on talking to people they know, either way, they’re going to vote for them, that’s where they’re missing the boat.”

With the voting taking place tomorrow Twitter and Facebook will no doubt be on fire about everything happening with the elections. It remains to be seen if that will be reflected in the actual voting but it will certainly be interesting.

For more on this go to You may also be interested in our previous article about a Facebook live stream in conjunction with ABC’s election coverage tomorrow night. Are you more likely to be influenced by a candidate using social media than previously? We’d be interested to hear what you have to say about this so please do send us your comments.

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  1. If you want to use some social media polling data to make predictions for any race, check out TipTop's social search results where you get sentiment around any person, place, or activity. For example:
    California governors race straw poll: Meg Whitman is 24% +ve:) & 16% -ve:( -Jerry Brown is 24% +ve:) and 6% -ve:(

    Enjoy the election countdown at

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