Do you own an Apple iPad, a Ford Fiesta or are thinking of changing your car, then this latest news may be just up your street! For now, reports are in of a new Ford Fiesta 2011 app for one of the hottest selling tablets.
According to Benson at Motor Trend, just in the month of August, sales figures for the Ford Fiesta were showing in the region of 3315, therefore putting it in tenth place amongst its ford counterparts. The new iPad app will give its users accessibility to user friendly interactive videos, help its customers to gain a little more information into specifications, such as standard features a customer can expect to get along with additional extras, colour guides and connectivity.
What’s more, the app is free! Ford car marketing communications manager said, “Fiesta target consumes are heavily digitally inclined and often lead the way with new technology adoption. The Fiesta App gives these customers the information they want, in a format they expect”. He went on to say, “It’s another way for us to reach out to customers in the digital and social media space”.
Give us your thoughts on the Ford Fiesta App? Do you think other car manufacturers should follow suit? For those of you itching to get more information on this log onto Motor Trend.
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