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Apple could be branching out into Face Recognition

September 20, 2021 | Debbie Turner

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Apple could be branching out into Face Recognition

Now this acquisition has not yet been officially announced but it does appear that a number of reports are coming out that Apple has purchased a face recognition company. The firm in question is called Polar Rose which is a Swedish company which recently closed down a consumer face-tagging service, and now it seems that was because of the deal with Apple.

Polar Rose’s speciality is face recognition technology and software and it seems a pretty good bet to think that Apple would be branching out into face recognition to use in a mobile application according to Samuel Axon over on Mashable, sourced from MacRumors. There are of course other possibilities for its use, for example it could be implemented in a video application.

Polar Rose has already co-developed an augmented reality app with tech “Augmented ID” which is called Recognizr and enables the user for instance, to snap a photo of a friend with their mobile camera and then be able to view that person’s social networking updates and profiles with icons that can surround their face on the picture and link to that information.

For more on this and a video that shows Recognizr in action go to Would you like to see an iPhone app using face recognition? We’d welcome your thoughts on this so why not send us your comments.

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