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3DTV: Survey Says You Want It But Not Right Now

September 11, 2021 | Maddy Rowe

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3DTV: Survey Says You Want It But Not Right Now

With the introduction of 3D to our HDTV viewing experience, a lot of controversy has followed their release. In a study by Cable & Television Association for Marketing, and TV Primary Research, General Manager Nielsen carries out a number of different surveys to expose the 3DTV’s postives and negatives, Neilson sees this as a “marketing challenge”.

According to Richard Lawler at Engadget, a conclusion was drawn up that although there were a number of consumers with the intention of purchasing a 3DTV within the next year, after they had tried it the numbers reduced. This was put down to the extra cost and limited use available. There was also speculation about the fact of having to wear the glasses and them not being interchangeable between manufacturers. On the plus side the surveyed consumers said that the 3D aspect made them feel part of the action, which would suggest a push for glasses free technology.

For the moment, it seems that as much as we all want to buy 3DTV’s, manufacturers and retailers have a short way to go before drawing us in to their world! The only exception to this, could well be the video gamers amongst us.

What are your thoughts on this story? Will you be swayed into purchasing a 3DTV if you haven’t already? Give us your feedback below. To check out more on this log onto Engadget

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