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September 10, 2021 | Debbie Turner – Planned social news service from New York Times

We have recently been bringing you news about the newspaper industry’s battle to survive, firstly with our story about how advertising revenue is falling for newspapers and then yesterday telling how in the future the traditional physical newspaper may be gone forever, to be replaced with online news, as asserted by The New York Times’ publisher and chairman. Today we hear that The New York Times may soon launch a personal social news service called

The project is being brought to fruition in conjunction with Betaworks and the plans are that it will be publicly launched by the end of this year. Jolie O’Dell over on Mashable makes the point that The New York Times is not the first to have tried such a project, citing Google’s personalized news feature and also Newsmatch from the Los Angeles Times that create content specific to the individual. However the reputation that The New York Times enjoys may go halfway to making its service a success.

The Times Company’s vice president of research and development, Michael Zimbalist, said that the app would, “abstract… a vision of how social sharing and the real-time web are going to influence the news consumption experience. We decided to develop a prototype that we thought was illustrative of where the world was heading.”

Only yesterday we told how The New York Times was looking ahead for ways of providing news in the future and this development certainly shows that it is doing just that. For more on this go to What do you think of the idea of from The New York Times? Is it something you might be interested in or do you prefer a traditional print newspaper? We’d be interested in your thoughts on this so feel free to send in your comments.

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  1. Sol says:

    Personalized content / media is definitely a hot topic with promise. I personally used YourVersion but haven't tried a lot of other services. I haven't heard of beta works but I like YourVersion because of the cool free iPad and iPhone app. I sure hope the NYTimes doesn't start charging though because I don't agree with that business model and YourVersion is free.

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