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Bing powers Yahoo search: It’s official

August 25, 2021 | Debbie Turner

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Bing powers Yahoo search: It’s official

Microsoft’s Bing has been powering Yahoo search in testing for a month now but it seems as though it’s now official, at least in the English language in Canada and the U.S. for now. The two companies signed a deal just over a year ago with this as the ultimate goal and now it’s been implemented.

A statement from Microsoft says that it will also be put into practice with “other languages [to] come in the weeks and months ahead,” according to an article by Adam Ostrow over on Mashable. At present the search interface doesn’t appear to look any different but a glance at the status bar does in fact reveal the Bing connection.

Microsoft still own less of the search engine market though than Google who hold a 65.8% share, with Microsoft now on 28.1% according to comScore figures for July. It seems that the next phase in the plan for Microsoft and Yahoo is to transfer Yahoo search advertisers to the adCenter platform of Microsoft, which is due to complete this fall.

For more on this go to Do you foresee a way that Microsoft can ever catch up with Google in the search engine market? We’d be interested in hearing your ideas about this so why not send us a comment.

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