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‘X Factor’ Facebook Fans Rewarded with 2010 Promo

August 20, 2021 | Tina Chubb

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‘X Factor’ Facebook Fans Rewarded with 2010 Promo

ITV1’s hugely popular reality TV series “The X Factor” is returning to our screens tomorrow night (Saturday, August 21st), for its seventh season. Most of us don’t know what’s in store, while others have had the privilege of being able to watch a promo for the upcoming series.

According to an article at mediaweek.co.uk by Jennifer Whitehead, ITV and TalkbackThames Digital have decided to reward all the fans who have joined the show’s official Facebook fan page, with the opportunity to watch the promo before anyone else.

The “X Factor” Facebook fan page has managed to reach a total of over 1.4 million fans, which makes it the biggest TV brand on the whole site. The promo, which gives fans a chance to experience the show from a contestant’s point of view, was shown on the page for just 24 hours.

The promo was also made available on the ITV.com website, so others could get the chance to see it as well. Robert Marsh – the head of TalkbackThames Digital – said that the Facebook initiative has allowed them to reach the show’s fans in a compelling new way.

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