We hear all the time about the increasing use of social media in all types of fields and now it seems its being increasingly used as a recruitment tool. Sites such as Facebook, Twitter and LinkedIn can provide information to companies looking for people with the right skills for them so maybe it’s no surprise that employers are using them more.
It seems that firms that don’t use social media to recruit could be missing out and one of the main reasons for its growing popularity is its cost-effectiveness. An article by Jade E from Deloitte Talent Search over on TheStar says that recruiting through social media is much cheaper than using a job board, however the article also points out that there can be drawbacks and asserts that social media sites must be used appropriately to get the best out of them.
The use of social media in companies must be closely monitored which requires resources especially of user feedback to prevent any damage to a company’s reputation and one things that worries a lot of employers is staff wasting time with personal use of social media at work. However for those companies who manage this effectively social media use can be very productive.
A great way for a company to keep one step ahead it seems, is using social media as a bridge for building relationships between employer and potential employee and apparently 3 in 4 companies now use social media as a tool for recruitment, and it can be particularly useful for finding niche skills.
However the article points out that a mix of traditional recruitment methods and the use of social media recruitment is the best way to go for now, although social media recruitment will progressively take over, as research to maximise its potential takes place. For more on this go to thestar.com. Are you a company using social media effectively for recruitment? If so we’d be interested to hear how it works for you so please do send us your comments.