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Google Wave: Where it went wrong

August 5, 2021 | Peter Chubb

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Google Wave: Where it went wrong

Google Wave came onto the scene promising a lot, but sadly it did not take long for us to realize that the service was not going to deliver. Most would agree that the tool was a troublesome communication tool, with Adam Ostrow from Mashable pointing out that invites were even up for sale on auction site eBay.

We can now tell you that the service is no more, with Google noting that the code will still be available from open source, but will no longer be developing the service anymore. There were a number of things that led to this demise, but many believe that the contributing factor to the failure of Google Wave was how it did not integrate itself with Gmail.

This would have been the most likely step for Wave, this is now the second social networking service that has failed for Goggle – with Buzz being the other. We know that the search engine giant is now considering its next step to compete with Facebook, as they have now expressed an interest in social gaming.

The rise and fall of Wave will certainly be a huge blow for Google, this has been a common occurrence with Google of late. There has been talk that Google will never be able to compete with the likes of Facebook and Twitter on the social media stage, but I remember reading something once that Google was not even trying.

If Wave and Buzz were just trials to a much bigger thing, then I just hope that all the time and money Google and the team have put in will be worth it when they unveil their end product. Will Google ever be able to offer a decent Social Networking service?

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