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YouTube Play: Logo change draws visitors

[ 2 ] July 30, 2021 | Jonathan Cordes

Today if you go and visit YouTube, you’ll notice that every time you refresh the page, or watch a video, the YouTube logo will change. Why is this? Because Google has partnered with HP, Intel and the Guggenheim museum in New York to create the YouTube play project.

Matt Brian over on has the full story. He says that the YouTube logo change is a way of drawing visitors attention to the YouTube play mini-site. The YouTube play project (which closes for deadlines in just over a day) aims to find hidden artistic talent through YouTube.

Candidates submit their videos to the YouTube play site, where 200 will be chosen by the Guggenheim Museum. These 200 will then be shown to a panel of experts, who will choose the final 20 which will be shown at the Guggenheim museum in New York during a special event on the 21st of October this year, and at different dates and venues afterwards.

The goal of this project seems to be that this panel is searching for hidden talent through the internet. Think something like the X Factor, but for videos and it’s not shown on the telly. What comes out of this contest could propel some hidden talent to fame and fortune, and it could provide us with some interesting results. See the embedded video by the YouTube Play team below for more information.

Do you have something interesting you’re going to submit to YouTube Play? Let us know in the comments.

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  1. chris says:

    awesome idea. wish there had been more publicity about it ahead of time!

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