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Social Media Strategy and Enhancing Your Skills


Businesses these days are constantly being told of the need to use social media for marketing and building connections but it can be difficult to know where to start. It would be easier if people were able to take a more strategic approach to the use of social media and a helpful article over on the Cambridge Network by Elisabeth Goodman may help encourage you to do just that.

If you feel you need to enhance your skills with social media the article has some helpful suggestions. It first takes a look at Communities of Practice and Social Networks. It’s important to recognize the importance of these for interaction, problem resolving, innovation and personal or professional development. Social media can help to support communities and networks and also using Twitter, Facebook, LinkedIn and the like can give your business a firm place in the community.

Then the article takes a look at the Importance of Defining Your Goals and Strategy for Social Media. For example objectives may include documenting and building up contacts, creating an online presence, looking for opportunities or developing an area of expertise. Following on from this it takes a look at Social Media Need to be Used as Part of a Wider Strategy, and looks in detail at the above points.

All-in-all this outlines the need for clear goals, thinking about the approaches you use, being helpful to other community members and making more use of social media, and enhancing your skills by trial and error, learning from friends and reading online resources and books, will all help you to do this. For the full article, full of ideas and further resources go to Have you yet to start using social media for your business, and if so what is putting you off? We’d be interested to hear your comments about this.

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