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It seems that, the internet search engine, is seeking to differentiate itself from its rivals by tapping into social networking. It’s testing a new service called, “Ask the Community,” whereby users can ask questions to other users, thereby giving more of a position on the social networking scene that’s ever-growing in popularity.

IAC/InterActive Corp.-owned, has obviously realized the potential of social networking and this is a strong move into that market. In June, analytics firm comScore figured that had only 3.6% share of the U.S. search market, according to Alexei Oreskovic over on Reuters. This move by is certainly one way of placing itself apart from rivals, Google, Yahoo and Microsoft.

Now instead of displaying links to websites where users can get answers to questions the “Ask the Community” feature will be able to provide relevant and precise answers to users. President of U.S., Doug Leeds, explained that questions will be routed to users with expertise on different subjects which will be more useful for subjective search queries. It makes Ask the first of the main search engines to incorporate a specific question-and-answer service.

Leeds added that it’s expected overall searching will increase as once people have used the new Q & A service, they will be more likely to go on to use the customary search engine for supplementary information. For more on this go to What do you think of’s idea of “Ask the Community.” We’d be interested to hear your comments on this.

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