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Social Marketing Strategy: Paid search key to success

July 21, 2021 | Maddy Rowe


Social Marketing Strategy: Paid search key to success

For companies of today, online social marketing is now becoming the most successful tool to make their product known to the public. On the internet there are plenty of sites listed that will give advice on how to make the business grow. Search engines like Google, Yahoo and Bing all seem to draw customers in and manage to keep them.

According to Michael Bowen at Dealer Marketing Magazine, a prime example of a company looking to expand its business would be a car dealership, take Dealerpeak. One idea to increase their volume of car sales is the use of video content. This helps to engage the potential buyer. Another area to look into, is by way of Paid Search a successful vehicle marketing strategy. It gives users the opportunity to search for a specific vehicle and website rather than sifting through pages and pages of information which may not be relevant to your needs.

Sourcing information by using `Chat’ could be explored. This allows car buyers to access information in the here and now without having to make a phone call or send an email on a vehicle that may have been seen. Dealers can now be educated with the usage of online social networking tools. Tools such as GooglePlaces, Groupon and BuyWithMe, gives dealerships the option of posting money saving coupons and promotions on their places page.

When you are searching for a new car, what do you think dealers have to do to get your business? To read more about this check out the link above.

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