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Financial Advisers Turn to LinkedIn, Ecademy, Facebook and Twitter


Nowdays many people use social networking. Services such as Facebook are usually used for keeping in touch with friends and family, but companies are finding ways to use the service to advance their businesses. It seems that social networking is now being used by financial advisers to access business development resources and share business practices.

Cara Waters reports for FTAdviser, saying that financial advisers have a wide range of choices when it comes to getting ahead in todays financial market. Sites like LinkedIn, YouTube, Facebook, Twitter, Ecademy and IFALife are being used by those in the industry for networking, discussing key issues and marketing services to consumers.

Philip Calvert is quoted in the article as saying that “social media is becoming the tool of choice for financial advisers”. He goes on to say that some financial advisers have been banned from using the site, as some view social networking as a marketing tool and nothing more. He says it is a shame, since “social media has so many other uses”.

To read the full article, visit the FTAdviser website. Are you a financial adviser? Do you find social networking of use to you in your business? Let us know in the comments.

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