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Barbie Joins Foursquare: Mattel tuned into social media

July 16, 2021 | Tina Chubb

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Barbie Joins Foursquare: Mattel tuned into social media

Barbie – the famous Mattel doll that is loved by girls (and boys) all over the world – appears to have taken on a new career, and a starlet and movie maker. And what’s more is that she’s also joined social media website Foursquare, to celebrate the new Barbie Video Girl.

According to Jennifer Van Grove at, Barbie – as a celebrity Foursquare user – will be using the social media service to promote location-based scavenger hunts. She’ll also be using the popular social networking site Twitter, to tweet text, photo and video clues.

The official promotion begins on July 20th, and will task scavenger hunt participants to complete on-location tasks – checking in on Foursquare for example – and show them to the Mattel “street team,” who will award one winner in each city with a Barbie Video Girl doll.

The new Barbie Video Girl doll doubles as a video camera, with an LCD screen. It also comes with video editing software. Both the doll and the Foursquare scavenger hunt has showed how Mattel is tuned into the digital and social media world of today.

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