Believe it or not Vaseline now has a skin-lightening application for Facebook users in India – allowing them to whiten their skin for their profile image. This new application has been developed to help promote Vaseline’s new skin care range – although not certain if this will be loved or hated?
However, they must have done their homework, as Vaseline has been working closely with Bollywood actor Shahid Kapur. Fox News explains that a 2009 poll showed that skin tone was seen as an important factor when it came to choosing a partner.
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