With the FIFA World Cup 2010 seeing an abundance of followers, online social media networking is ever increasing in numbers. Research by the Internet Advertising Bureau and ESPN has found that the most popular way of communication between people is via texting. This has become more apparent from the outset of this year’s World Cup.
According to Joe Fernandez at mad.co.uk, the IAB and ESPN have researched into ways that people communicate between each other for example, people’s viewing habits, the time spent on the mobile, social media adoption and the attitudes to sponsorship over the World Cup. Using a panel of 3,300 UK sports fans, percentages showed, that 41% of people are more likely to text a friend before a match, 43% during and 45% afterwards.
More research concluded that football fans enjoy watching the games on their mobiles compared to previous World Cups, and some fans felt that on a World Cup website, they would like the opportunity to put their comments forward before, during and after a game. Following on from the heavily debated game between England and Germany on 27 June, when a goal by England’s Frank Lampard was disallowed, this has seen fans venting their fury across the Internet.
Have you been following the FIFA World Cup, if so, do you prefer to use your mobile for texting? What are your thoughts about the disallowed goal by Frank Lampard?
To read more about this check out mad.co.uk