Now if I was to say that there is a chance that social networking site Facebook could become bigger than Google search engine, some of you may just laugh. However, according to analysts at Hitwise, social networks are bigger than search engines in some parts of the world.
According to an article by Jolie O’Dell at mashable.com, networks such as Facebook have been pushing hard against the biggest names in web searching, including Google, for quite some time now. Facebook’s overall web traffic managed to pull ahead of Google in the US in March.
It’s also been revealed that in the UK, people are in fact visiting social networking sites more than they are visiting search engines. And Facebook is actually dominating the current crop of social networks, accounting for a total of 55 percent of all social site visits.
While social networking sites such as Facebook don’t actually pose any immediate threat to search engines for their core functionality – organizing the web and helping people to find content – they do pose a large threat to search engines’ biggest revenue source – advertising.
What do you think about more people visiting social sites rather than search engines?