Some of the biggest online media sites such as Facebook, Yahoo, Bing and Google are now having to compete against the likes of Twitter. These rivals are now up against Twitter receiving more video web traffic than ever before.
Recent statistics by TubeMogul are showing a high increase in people using Twitter instead of its competitors Facebook, Yahoo, Google and Bing. According to Mashable, social media users are tending to steer towards Twitter as it not only gives them the option of watching videos but connecting them to real-world friends and not just their own interests.
The content and easy accessibility of videos could be duplicated from one person to another thanks to retweets. Twitter’s approach to keeping messaging very simple seems to have paid off, and video sites are benefiting from Twitter’s traffic.
Twitter has become the number one site for referring online web video for many bloggers, including video blogging pioneer Steve Garfield. Steve Garfield would recommend Twitter as the number one source for referring online video.
How do you access your videos? Is it via Twitter or one of its competitors?
Leave a comment on this story.
For more social media news, follow OSM Social Media on Twitter, or join our social media news feed.