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Pixar’s Toy Story 3: Viral movie marketing on a new level

April 28, 2022 | Peter Chubb
Pixar’s Toy Story 3: Viral movie marketing on a new level

Toy Story 3 is taking things a bit further when showing original ads of one of the toys that appear in the animation movie. Toy Story 2 showed us an ad with Woody and his girlfriend Jessie, now Pixar is taking viral marketing to a new level with a range of new ads.

Christina Warren from Mashable explains that Pixar have created a number of commercials for one of its new characters, you can see on the video below how authentic and vintage it looks. This shows just how important viral marketing has become.

One of the ads shows that it was from 1983, which is now up on YouTube thanks to MrCrazycommercials, the video title is ‘Lots-o’-Huggin’ Bear’. This will do two things; make the movie authentic while also helping to boost sales of the character once merchandise goes on sale.

I have watched the video commercial and all looks fine, but Mashable must have much better eyes than me. It seems that they were not convinced that the handles on the lunch boxes were from the same era. Watch out for Christmas this year as we will be bombarded with a range of Toy Story character toys, but will they ever become as popular as Buzz Lightyear back in 1995?

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