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Social Media Marketing: Small business owners and ROI

Social Media Marketing: Small business owners and ROI

The world is ever-changing and social media is certainly one of the things that are coming more and more to the fore of everyday life. People who never imagined they’d be using it now do so and it’s becoming an integral part of modern businesses with more and more realizing the ROI they can get from it.

An interesting article by Spencer Kollas of looks into the way small businesses can use social media and what they can expect to get out of it. In it he points out that many small business owners think social media is only for large companies and miss valuable opportunities for because of this.

Kollas asserts that spending only 10 minutes a day on social marketing can make real returns for your business. It’s also beneficial to make connections with other businesses through social networking sites such as Facebook and Twitter, and also suggests that at least a proportion of your time should be spent building up your network using social media.

Kollas also gives specific illustrations of just how this can work for a business owner. It’s true to say that at one time businesses valued word-of-mouth for gaining new customers, so maybe the way to look at it is to imagine social media as the modern day word-of-mouth. We’d be interested in hearing your thoughts.

For full article go to

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